Orange Label Welcomes New Client

Orange Label is delighted to announce a new client relationship with Ananda, the worlds first boxed adjustable sleep system.

Based in Fontana, CA, Ananda is innovating the mattress industry. Featuring an adjustable base, pillow tilt, dual massage, anti-snore, zero gravity and custom memory options, Ananda is one of the most advanced sleep systems on the market today. Through their groundbreaking design and state-of-the-art technology, Ananda provides personalized comfort to satisfy every sleep style.

Offering the full spectrum of strategic marketing and creative services, Orange Label was hired to produce a variety of deliverables, including social media marketing, product videography and photography, influencer marketing, website updates, blogs and digital advertising. The brand will kick off the new year with a tech-focused radio spot to reach core demographics in the Seattle area.

We are thrilled and privileged to work with an industry leader like Ananda, said Orange Label Agency Principal Rochelle Reiter. Ananda is truly a pioneer in its field, demonstrating a commitment to enhancing wellness and quality of life through innovative sleep systems.

For Orange Labels complete list of clients, visit


As the leading response marketing agency, Orange Label helps clients drive response and engagement for all clients by focusing on brand, strategy, design and media. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties, including healthcare and retail. Key current clients include Greenwell Farms, Dameron Hospital and Soberlink. The agency principals are Wes Phillips, Rochelle Reiter and Debbie Nagel. Key Orange Label differentiators include its ˜Orange Exploration„¢ fact-finding approach, powerful ˜View from the Field„¢ research technique and ˜The Juice, a different-and-better client messaging method. For more information about Orange Label, visit

Rochelle Reiter, (949) 631-9900, (714) 393-0527
[email protected]