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The Association of International Professional Certified Professional Accountants sees integrated thinking and the proactive management of trust as critical factors for the creation of sustainable long-term value.

The Association of International Certified Professional Accountants (the Association) has launched a new guide and toolkit to help business leaders and finance professionals succeed in dealing with the challenges of creating and maintaining value and trust in today’s disruptive environment.

Connecting value generation for the long term – A practical guide to the CGMA Business Model Framework’ shares practical advice to help boards, senior executives and support staff understand their organization’s business model and how to better align business strategy with value creation and operations. ‘Managing the Trust P&L – A Toolkit for Boards’ provides an objective approach for business leaders to manage, measure and proactively marshal trust in their business model over the long term.

“Today, company value is increasingly driven by non-financial assets such as customer experience, innovation and reputation. As a key driver of reputation, trust is a critical asset for organizations to build and preserve. The ‘CGMA Business Model Framework’ and ‘Managing the Trust P&L – A Toolkit for Boards’ are two new resources that will help finance leaders and boards better measure and manage trust to build resilient businesses for the future.”

The ‘CGMA Business Model Framework’ was developed and refined through a process of global consultation with business leaders, finance professionals and members of the Association.

At a time when business models are rapidly evolving and becoming increasingly complicated, the guide poses a series of questions that connect value generation for the long term by helping businesses in defining, creating, delivering and capturing value through integrated thinking and reporting for their key stakeholders.

To complement the new guide, an additional new resource titled ‘Managing the Trust P&L – A Toolkit for Boards’, was created to help business leaders establish how the company is building trust, its reputation, and brand with its principal stakeholders. It includes questions for the board to consider, potential KPIs, and an example trust dashboard to monitor progress. This provides an objective approach for business leaders to manage, measure and proactively marshal trust in their business model over the long term.

The Association of International Certified Professional Accountants is the unified voice of the Chartered Institute of Management Accountants (CIMA) and the American Institute of CPAs (AICPA), and works to provide the world’s most highly skilled accountants – CGMAs and CPAs – with the knowledge, insight, and foresight to meet the demands of a disruptive world.