Published by Wanda Rich
Posted on March 20, 2025
Consumers increasingly seek authentic flavor experiences, driving demand for natural flavors derived from real food sources. States Fact. MR
According to Fact.MR, a market research and competitive intelligence provider, the global natural flavors market is estimated to reach a valuation of US$ 7,402.3 million in 2024 and is expected to grow at a CAGR of 8.7% during the forecast period of 2024 to 2034.
The global natural flavors market is on an uptrend as more and more people prefer tastes that as derived from natural food sources. this change in trends has gone ahead to revolutionize the flavoring sector and manufacturers are changing their portfolio in relation to the supply of clean label products. the products that fall under the global natural flavor market have seen a considerable rise in sales as a result of increased health consciousness and skepticism about the use of synthetic additives.
Consumer trends show a clear shift from synthetic products to natural ones, and some consumers are ready to pay extra costs to get foods with natural and authentic ingredients. This is more so in the advanced economies, which equally have placed emphasis on food traceability and sourcing. The projections for the market’s growth are optimistic, on account of technological advances in the extraction processes, growth of application in different facets of food and beverage industries, and the progressive nature of policy regimes that prefer natural ingredients to chemical terminologies.
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Key Takeaways from the Market Study:
“Exposure to diverse global cuisines influences consumer preferences for exotic and authentic natural flavors.”says a Fact.MR analyst.
Development by Market Players in the Natural flavors Market:
Kerry Group plc: In Jan 2023, Kerry Group plc announced the development of savory flavors specifically tailored for plant-based products, responding to the growing trend towards vegetarian diets while maintaining taste integrity.
Archer Daniels Midland Company (ADM): In March 2023, Archer Daniels Midland Company (ADM) launched an initiative focused on enhancing transparency in its supply chain for flavor ingredients, aiming to build trust with consumers regarding ingredient sourcing practices
Koninklijke DSM NV: In February 2024, Koninklijke DSM NV introduced innovative fermentation technologies that improve flavor production efficiency. This advancement is expected to significantly reduce waste and enhance sustainability across DSM's flavor manufacturing processes
Increasing Adoption of Natural Flavors in Bakery, Confectionery, Beverages, and Dairy Products
Flavors and fragrances play a crucial role in enhancing the taste, aroma, and overall appeal of various products, including food, pharmaceuticals, and cosmetics. Different categories of flavors are incorporated into end products based on their intended application.
With the rising consumer demand for natural and minimally processed ingredients, manufacturers in industries such as bakery, confectionery, ready-to-drink (RTD) beverages, and dairy are increasingly incorporating natural flavors into their formulations. This shift is driven by consumers’ preference for clean-label products, which are free from synthetic chemicals and retain their natural essence. The growing awareness of health benefits and sustainability has further fueled the demand for naturally sourced flavoring solutions across global markets.
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Rising Demand for Customized Natural Flavors for Diverse Applications
Consumers today seek high-quality, customized natural flavors that cater to specific taste profiles and product requirements. As a result, key industry players are investing in advanced research and development to refine flavor chemistry and create tailor-made flavor solutions. These innovations help manufacturers enhance existing products or develop entirely new offerings with unique, natural taste experiences.
Traditional methods such as distillation and fractionation are now being replaced by cutting-edge extraction techniques that ensure greater purity and intensity of natural flavors. Biotechnological advancements, particularly in supercritical fluid extraction, have enabled the production of highly refined, customized natural flavors. These technological breakthroughs are revolutionizing the flavor industry, offering sustainable and innovative solutions that align with the evolving preferences of health-conscious consumers worldwide.
Key Market Players:
Givaudan SA.
Robertet SA
Döhler GmbH
Huabao International Holdings Limited
T.Hasegawa Co.
Koninklijke DSM NV
Axxence Aromatic GmbH
Gold Coast Ingredient
Zymus International
Treatt Plc
Blue Pacific Flavors, Inc
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