Published by Jessica Weisman-Pitts
Posted on November 9, 2021
4 min readLast updated: January 28, 2026
The natural cosmetics market is growing as consumers, especially millennials, seek alternatives to chemical cosmetics. Skincare products are particularly popular, with Europe leading in market share.
Natural cosmetics contain waxes and fats, oleoresins, essential oils, fragrance, and colouring that is derived from animal or plant-based sources. The harmful effects of chemical cosmetics in treating hair fall, acne, skin pigmentation and ageing has been well-documented leading to consumers looking closely at the natural cosmetics market with millennials driving the shift. Millennials are highly particular about fashion trends as they have grown up admiring social media influencers who promote healthier lifestyles and clean, natural, and ‘free-from’ alternative products, boding well for the natural cosmetics market.
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Focus on the Skincare Segment to Reap Maximum Rewards in Natural Cosmetics Market
On the basis of product type, the natural cosmetics market can be classified into toiletries, fragrances, colour cosmetics, haircare and skincare. Fairfield Market Research believes that the skincare segment should hold the greatest potential during the forecast period. A greater use of natural skincare products among men coupled with the availability of limitless choice should boost growth prospects for all companies in the natural cosmetics market.
Companies Launching Affordable Albeit Natural Cosmetics to Tap into Rural Demand
The natural cosmetics market has grown by leaps and bounds in emerging economies as product availability and consumer disposable income have risen. A noticeable trend has been demand for international brands in rural areas and companies seek to tap this by offering cost-effective cosmetics. Homegrown brands typically use locally sourced ingredients increasing the profitability of domestic ancillary businesses and providing employment opportunities. Developed countries are not far behind in the natural cosmetics market. in 2020, Rituals, a Netherlands-based company expanded its ‘Ritual of Namaste’ range in the body care category by launching five products such as deodorant stick, body cream refill, body scrub, shower gel, and cream. In 2021, Mineral Fusion, a popular American makeup brand released a vegan, clear, non-stick lip gloss known as ‘Hydro-Shine Lip Gloss Plumper’.
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Greater Awareness of Skincare Explain Europe’s Lead in Natural Cosmetics Market
North America and Europe dominate the natural cosmetics market by value share. Continuous product launches along with the prominence of the ‘free-from’ movement is predicted to aid demand on these two continents. In addition, there is more awareness amongst younger consumers about various skincare and haircare routines. There is also easier access to higher quality natural cosmetics when compared to other regions. Europe has seen food-based cosmetics that use cocoa extract, and avocado extract gain popularity amongst customers. Renowned for their anti-inflammatory, anti-oxidant, and antiseptic properties, these natural ingredients have come into the limelight in western countries. APAC countries on the other hand are anticipated to demonstrate moderate CAGR during the assessment period as countries such as India, China, and Singapore typically prefer homegrown remedies.
Companies Analysed
Several large companies have been profiled in this in-depth report on the natural cosmetics market. A few of them are Lotus Herbals Color Cosmetics Pvt Ltd, L’Oréal SA, Avon Product Inc, Weleda AG, The Himalaya Drug Company, Beiersdorf AG, Melvita, LVMH Group, Avon Products Inc., and Oriflame Cosmetics AG.
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The article discusses the growth of the natural cosmetics market due to consumer concerns about chemical cosmetics.
How are millennials impacting the natural cosmetics market? Millennials are driving the shift towards natural products due to their lifestyle preferences.
Why is Europe leading the natural cosmetics market? Europe leads due to high consumer awareness and frequent product launches.
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