Research Reports

Muscle Recovery Powder Market to Reach $16.9 Billion by 2034, Driven by Fitness & Health Trends

Published by Wanda Rich

Posted on March 19, 2025

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According to Fact.MR, a market research and competitive intelligence provider, The global muscle recovery powder market will be valued at US$ 8.3 billion in 2024, and will develop an amazing CAGR to reach the value around US$ 16.9 billion by 2034.

The global market for muscle recovery powder has been undergoing rapid expansion owing to the growing popularity of fitness and sports nutrition as well as health in general. The more people participate in these physical activities, the more they need effective recovery solutions. Muscle recovery powders, which are usually replete with proteins, amino acids, or other nutrients, serve to facilitate muscle repairs, reduce soreness, and enhance endurance during physical activity.

Consumers have tended to embrace more efficient and functional recovery solutions due to the increase in sports participation and general shift to a health-oriented way of life. This is common among extending over athletes and active people to injury rehabilitation patients. The effect of social networks and fitness bloggers on the demand for such goods has greatly increased.

New product types, such as more ‘natural’ and ‘plant-based’ varieties, encourage more people to use the products. Many increases focused on the growing shift towards e-retailing have made such products available in the market as well. Muscle recovery powder market is on an upward trajectory as the health and fitness conundrum of most consumers weighs more on recovery and performance.

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Key Takeaways from Market Study:

  • The global muscle recovery powder market is projected to grow at 9% CAGR and reach US$ 16.9 billion by 2034
  • The market created an opportunity of US$ 2.7 billion growing at a CAGR of 3% between 2019 to 2024
  • North America is a prominent region that is estimated to hold a market share of 3 % in 2034
  • Predominating market players include BPI Sports, Dymatize Nutrition, MuscleTech and Optimum Nutrition (ON).
  • Whey type of protein under product type are estimated to grow at a CAGR of 4% creating an absolute $ opportunity of US$ 3.1 million between 2024 and 2034.
  • North America and East Asia are expected to create an absolute $ opportunity of US$ 4.1 Billion collectively.

“Athletic participation boosts interest in effective recovery supplements globally”, says a Fact.MR analyst.

Market Development:

The market for muscle recovery powder is in fast expansion due to the rising demand from sportsmen and fitness-minded consumers alike. Major players are working on diversifying their products through various strategies such as coming up with new formulations for recovery powders that address the diverse dietary preferences. They include plant-based formulas as well as those that do not contain allergens. In order to boost recovery along with performance, these powders have been fortified with quick-digesting proteins, BCAAs and electrolytes. It seems that people have made an effort to go to the gym more frequently, which in turn resulted into an increase in muscle recovery powder.

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More Valuable Insights on Offer:

Fact.MR, in its new offering, presents an unbiased analysis of the global muscle recovery powder market, presenting historical data for 2019 to 2023 and forecast statistics for 2024 to 2034.

The study reveals essential insights on the basis of the product type (whey protein, plant-based protein, casein protein, blended protein), form type (powder, Ready-to-Drink (RTD)), flavor type, distribution channel across major regions of the world (North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Middle East & Africa).

Key Companies Profiled:

BPI Sports; BSN (Bio-Engineered Supplements & Nutrition); Cellucor; Dymatize Nutrition; Evlution Nutrition (EVL); Glanbia Performance Nutrition; JYM Supplement Science; MusclePharm; MuscleTech; Myprotein; Nutrex Research; Optimum Nutrition (ON); Redcon1; Scivation; Other Prominent Players

Industry News:

In May 2023, MuscleTech® brand it has expanded distribution into over 125 countries and become one of the most trusted sports nutrition brands in America. The company is proud to announce its forthcoming partnership with Sport Life Distribution, a leading distributor of performance-driven products.

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