Published by Jessica Weisman-Pitts
Posted on May 16, 2023
3 min readLast updated: February 1, 2026
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Buy-side specialist continues to expand its range of innovative programmatic solutions in the region
Buy-side specialist continues to expand its range of innovative programmatic solutions in the region
London, UK – 16th May 2023: multilocal, the supply-side expert, has appointed Justin Lim as the new General Manager for its APAC operations, effective May 2023, with Ryan Nash also joining the team as Sales Director.
Justin has been working in adtech for over a decade, having started his career in London with DAZN, where he held various commercial and operational roles and launched its ad sales division across Asia Pacific before joining Unruly to do the same, before it was acquired by News Corp for $176m. He was then GM APAC for Sublime which specialises in high-impact non-intrusive digital advertising and was acquired by Azerion Group in 2021. Having provided strategic consultancy services to adtech businesses expanding into Asia, he is an expert in programmatic media buying. “APAC has always embraced innovation and we are confident that the services that multilocal has been building for years are the solutions that advertisers, agencies and buyers have been looking for,” he says.
Meanwhile Ryan has spent over a decade in the media industry. An experienced sales manager with particular expertise in digital strategy, having worked in both the UK and APAC markets, most recently as Sales Director, SEA, at MiQ, he was also Sales Director at AdColony, in Singapore, and at SaaS mobile adtech platform, Pocketmath. Ryan says, “multilocal has a supply-side DNA and is focused on providing services which unlock the power of programmatic advertising without complications and added costs.”
Commenting on multilocal’s latest hires, CEO James Leaver says: “As the market continues to look for innovative ways to improve programmatic advertising, multilocal has been able to offer a fresh perspective to the sell-side by harnessing the potential of curation across the globe. We are delighted to welcome Justin and Ryan to the team and are confident that their experience will be a strong asset as we continue to expand across APAC.”
multilocal delivers audiences on a global scale and acts as a single point of contact for its clients’ global digital marketing efforts. By removing geographic barriers and streamlining programmatic ad placements, the company dramatically improves efficiency and effectiveness, with its unique platform and team taking on time-consuming back-end responsibilities, allowing greater focus on digital marketing goals and growth.
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Maryum Sheikh, Press Lead
About multilocal:
multilocal simplifies the way digital programmatic advertising is purchased across the world. With the ever-growing complexity of the digital landscape, we deliver high-quality, domain-vetted websites, data, optimisation and reporting regardless of location to ensure that any advertiser can reach their desired audience, regardless of scale, in any market at any time. Our friction-free solution, which is entirely set up to thrive in a cookieless world, connects brands with multiple international publishers without the need for any party to tackle intricate technology or complex data collection. Founded by a team of former Microsoft executives, multilocal has teams in 12 markets, and are on hand to help advertisers and agencies in every region of the world 24 hours a day, seven days a week. For more: www.multilocal.media
Programmatic advertising is the automated buying and selling of online advertising space, using software to target audiences more effectively.
Digital marketing refers to the use of digital channels, such as websites, social media, and email, to promote products and services.
A General Manager is responsible for overseeing the daily operations of a company or a specific department, ensuring that business goals are met.
A Sales Director is responsible for leading a company's sales team, developing sales strategies, and driving revenue growth.
Programmatic media buying is the process of purchasing digital advertising space through automated platforms, allowing for more efficient ad placements.
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