Moz Acquires STAT Search Analytics

Moz, Inc., the leader in search engine optimization technology, today announced the acquisition of Vancouver, Canada-based STAT Search Analytics, the leader in rank tracking and SERP (search engine result page) analytics for enterprises and digital agencies. Moz CEO Sarah Bird made the announcement in a joint video blog post with STAT CEO Rob Bucci.

We are two growing and profitable companies, both passionate about our shared vision and values. Together we can better serve our customers, and when they succeed, we succeed, said CEO Sarah Bird. Moz and STAT together provide a massive breadth of high-quality, actionable data and insights for marketers. Combining Mozs keyword and link research tools with STATs daily rankings and SERP analytics, we have the most robust organic search solution in the industry.

In the first half of the year, Moz increased new enterprise business by nearly 40 percent with the addition of one of the largest insurance providers in the country, as well as a multinational restaurant chain. With the acquisition of STAT, the combined company portfolio will include brand heavyweights eBay, Alaska Airlines and Trivago, among others. Moz plans to retain and expand the STAT team in Vancouver, and add Rob Bucci as Vice President of Research and Development.

“The STAT team has an immense amount of respect and admiration for Moz and I have personally looked to Moz, specifically for its culture of innovation and transparency, as a company to emulate over the years,” said Bucci. “Joining together puts us in a stronger position to build the future both faster and better than before, and create search solutions that will change the industry.”

Moz expects to unveil new integrated solutions for enterprises next year. To learn more about Moz, visit


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About Moz

Moz is the leader in search engine optimization (SEO) technology and local search management. Founded in 2004 and headquartered in Seattle, Moz was the first company to bring together SEO experts to help marketers learn how to reach their customers in a more efficient way by improving their visibility in search results. For more information, please visit and follow us at

About STAT

Founded in 2009 and based in Vancouver, Canada, STAT ( provides large-scale, daily rank tracking and SERP analytics for some of the world’s largest online brands and digital agencies, including eBay, Trivago, 360i and iProspect.

Meghan Matheny
BLASTmedia for Moz