Published by Wanda Rich
Posted on March 19, 2025
Several Functional Food and Beverage Companies Widely Consuming Moringa Ingredients to Increase Nutritional Profile of Product, Fact.MR Report
As per this new study by Fact.MR, a market research and competitive intelligence provider, the global moringa ingredient market is evaluated to reach a size of US$ 8.25 billion in 2024 and is further projected to touch US$ 16.37 billion by the end of 2034. Moringa is becoming an essential ingredient in the functional food and beverage sector because of its great nutritional profile, which includes proteins, calcium, potassium, and key vitamins.
Moringa components are being used by functional food and beverage companies to enhance the products' attractiveness and nutritional value. Generally, moringa ingredients are added to energy bars, health drinks, dietary supplements, and other goods. Also, the market for functional foods with added health benefits is expanding, and several functional food producers are utilizing moringa ingredients to take advantage of this trend.
North America holds a significant portion of the market due to the growing interest of more customers in organic and plant-based products. In the United States and Canada, moringa ingredients are being used more often in functional meals, dietary supplements, and natural cosmetics. The market in East Asia is expanding at a notable growth due to the growing popularity of plant-based diets.
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Key Takeaways from the Market Study:
“Leading moringa ingredient manufacturing companies are focusing on diversifying their product offerings by incorporating several forms such as oil, powder, capsules, extracts, and others,” says a Fact.MR analyst
Growing Preference for Moringa Oil Worldwide
The versatility and effectiveness of moringa oil in several applications have led to a greater demand for it than the powder version. Increasingly, moringa oil is being used in skincare and haircare products due to its high concentration of vitamins, antioxidants, and beneficial fatty acids, along with its lightweight, non-greasy texture. For skin refinement, moisture retention, and support of healthy hair, moringa oil is typically used as a solution.
Moringa powder is well-known for its nutritional value and is utilized in food goods and dietary supplements, and moringa oil is more concentrated and offers unique advantages in cosmetic applications.
Increasing Use in Functional Food & Beverage Industry Due to High Nutritional Value
Moringa ingredients are gaining traction in the functional food and beverage industry due to their impressive nutritional composition, which includes proteins, calcium, potassium, and essential vitamins. Food and beverage manufacturers are incorporating moringa into their products to enhance their nutritional profile and attract health-conscious consumers. Moringa is commonly used in energy bars, health drinks, and nutritional supplements, contributing to the growing demand for functional foods with added health benefits. As consumers increasingly prioritize wellness, the adoption of moringa ingredients is expanding across various product categories.
Competition from Popular Superfoods Restricting Growth
Despite its nutritional benefits, the demand for moringa ingredients faces challenges due to competition from other widely recognized superfoods such as chia seeds, matcha, and spirulina. These alternatives have already established strong consumer awareness, making it difficult for moringa to stand out in the crowded superfood market. Additionally, the cultivation and processing of moringa, particularly in its organic form, involve high labor and resource costs. Organic farming requires strict adherence to sustainability guidelines and significant human labor during harvesting, leading to increased production expenses. Consequently, the higher cost of organic moringa products poses a challenge for market expansion, as price-sensitive consumers may opt for more affordable alternatives.
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Key Market Players:
More Valuable Insightson Offer:
Fact.MR, in its new offering, presents an unbiased analysis of the moringa ingredient market, presenting historical demand data (2019 to 2023) and forecast statistics for 2024 to 2034.
The study divulges essential insights into the market based on nature (organic, conventional), form (powder, oil), source (leaves, fruits/pods), and application (food & beverages, dietary supplements, cosmetics & personal care, pharmaceuticals, textiles & paper industry), across seven major regions of the world (North America, Western Europe, Eastern Europe, East Asia, Latin America, South Asia & Pacific, and MEA).
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