London-based experience design agency Webcredible has been acquired by digital consultancy and software design agency Inviqa

Moore Stephens, the Top Ten accountancy and advisory firm, has advised Webcredible Limited, a leading London-based experience design agency, on its sale to Inviqa. The acquisition helps Inviqa to expand its customer and user experience capabilities in response to client demand, while Inviqa adds an improved development capability for Webcredible’s clients.

Led by Partner Damian Ryan and Senior Manager Victoria Kiess, Moore Stephens’ Corporate Finance team acted as exclusive advisor to Webcredible throughout the sale process, including; the preparation of an information memorandum on Webcredible, identification and approach to potential acquirers, solicitation and negotiation of offers through to the successful completion of the company sale.

Damian Ryan, commented: “We saw this as an excellent opportunity to assist two great agencies in combining design skills with the delivery of transformative digital technology.

“As the demands from clients to deliver full-service offerings increase, mergers like this one between Webcredible and Inviqa are likely to be more common in the future. Companies are looking to consolidate not only skillsets and capabilities but also client rosters. In this case, both Webcredible and Inviqa are able to offer an expanded consultancy offering to their clients who include some of the UK’s most recognisable brands.”

Webcredible CEO and founder, Trenton Moss said: “We’re super-excited to be joining Inviqa. More and more of our clients are looking for us to provide development capabilities, and gaining access to Inviqa’s developer teams will be hugely beneficial for ourselves and our clients.

“Webcredible brings to Inviqa our strategy, research, and design capabilities, along with access to a broad network of new partners, clients, and business opportunities. Together we can offer organisations a truly end-to-end service that underpins world-class customer experiences.”

Inviqa founder and CEO, Yair Spitzer said: “Today’s acquisition equips us to help more mid-market businesses compete with bigger players by embedding innovation and customer-centred thinking into everything they do. With the addition of the Webcredible team we can help even more businesses to reach their customers in new and innovative ways.”