A new report by Aragon Research has identified Meeting Automation Platform (MAP) software as an emerging category of enterprise technology. MAP represents a new business automation software category that transforms traditional manual and spreadsheet-driven meeting processes. A MAP is an application that automates the workflow associated with pre-meeting planning, scheduling and logistics, in-meeting management and post-meeting analysis of B2B meetings. Jifflenow is the world leader in MAP.
MAP offerings often leverage cloud-based deployment, enabling them to scale easily to meet the needs of demanding enterprises, from thousands to millions of meetings every year. MAPs support security, APIs and integrations with sales and marketing automation software. MAPs are used for a wide range of environments.
Executives in all industries know that increasing the number and quality of strategic B2B meetings has a direct impact on business growth. However, prior to the emergence of MAP, the limitations of manual scheduling processes made it difficult for enterprise executives to increase engagements with prospects, customers, partners and suppliers to drive revenue pipeline. Successfully managing, scheduling, conducting and evaluating these strategic meetings is often the first hurdle to advancing the sales process and improving the customer journey. Parallelling the rise of CRM software from a need to track and manage account relationships in one venue, the need for MAP is evidenced by the lack of a single, intuitive solution to automate and analyze all strategic business meetings.
According to Aragon Research, the MAP Category is projected to grow to $3B by 2023. The research firm also predicts that, by the end of 2021, 50 percent of large enterprises will have a MAP initiative underway or fully implemented.
As we see an increasing demand for MAPs over the next several years, enterprises will need to know where to turn for meeting automation, said Jim Lundy, CEO and lead analyst of Aragon Research. Jifflenow has emerged as a pioneer in the category, helping to drive the MAP market and power the modern intelligent enterprise.
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Jifflenow, based in San Jose, Calif., is trusted by a growing roster of hundreds of the biggest enterprises in industries like technology, telecom, financial services and healthcare. Jifflenow enables customers to manage thousands of strategic meetings every day.
We are enthusiastic about the promising future of the Meeting Automation Platform (MAP) category and Jifflenows leading position within it, said Hari Shetty, Jifflenow founder and CEO. Our recent explosive growth indicates that enterprises are recognizing the need for a better way to plan, execute and analyze strategic B2B meetings that positively impact their top line.
The MAP category announcement follows on the heels of Jifflenows appointment of three key executives to lead Finance and Operations, Marketing and Products. Jifflenow will attend EventTech in Las Vegas Nov. 12-14, 2018.
To stay up-to-date on Jifflenow news, visit www.jifflenow.com/
Jifflenow is the worlds #1 Meeting Automation Platform (MAP) that helps enterprises accelerate business growth by automating the scheduling, management, and analysis of strategic meetings at events, briefing centers, roadshows, executive sessions, and training forums. This advanced SaaS platform offers enterprise-class analytics, security, GDPR compliance and integration with leading sales and marketing software. Jifflenow is the most trusted MAP with hundreds of enterprise customers and over 50 Fortune 1000 companies.
The company is backed by Accel Partners, Sequoia Capital and Saama Capital and is based in San Jose, California.
The Worlds #1 Meeting Automation Platform
Aragon Research Disclaimer
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.
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