This week at Attribution Accelerator 2018, Marketing Evolution, provider of the most powerful marketing measurement and optimization solutions, will team up with one of America’s leading media and marketing companies, Meredith Corporation, to share an approach to planning, optimization and building learning for automotive brands, around the critical attitudinal Key Performance Indicators (KPIs) of awareness, favorable opinion and consideration.
The session, Custom Approach for Optimizing Auto KPIs, will review the approach as applied to an automotive brand over the course of several years and campaigns, detailing the lift insights and optimizations applied within and across the brands campaigns.
WHAT: Custom Approach for Optimizing Auto KPIs WHEN: Thursday, October 11, 1:45 – 2:00 p.m. EDT WHERE: Attribution Accelerator, New York City WHO: Rex Briggs, CEO and Founder of Marketing Evolution; Jason Yoder, Director of Sales Strategy and Insights at Meredith
ABOUT MEREDITH CORPORATION Meredith has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platformsincluding broadcast television, print, digital, mobile, and videoto provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith’s National Media Group reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. Meredith’s Local Media Group includes 17 television stations, which reach more than 11 percent of U.S. households.
About Marketing Evolution Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing return on investment (ROI), and brand impact. To learn more, please visit www.marketingevolution.com.
InkHouse (for Marketing Evolution)