Published by Wanda Rich
Posted on April 2, 2025
Market for Nutritional Blends Expanding with Increased Birth Rates and Government-Funded Programs for Maternal Nutrition: Fact.MR Report
Fact.MR, a competitive intelligence and market research firm, in its recently published market analysis, discloses that revenue from the maternal nutrition product market across the world is expected to reach a value of US$ 23.57 billion by the end of 2024 and grow at a 5.1% CAGR during 2034.
The nutritional development of a woman when pregnant is referred to as maternal nutrition. There are various types of products used for maternal nutrition, including tablets, powder, and other forms that can be easily consumed. These are nutritional supplements that are centered on the care of pregnant women at the initial stage until the completion of pregnancy.
The nutritional blend market is increasing as a result of various government-sponsored programs in maternal nutrition and increased birth rates, which bodes well for manufacturers. Maternal nutrition is increasingly in demand in general because of increased health awareness and the increased demand for supplements. Consumption of food is rarely enough to support the body with nutrients; thus, pregnant women must consume maternal nutrition products apart from their usual diet, thereby increasing the need for such products.
Why Maternal Nutrition Matters?
Maternal nutrition is a foundation for a healthy pregnancy, affecting not just the health of the mother but also the health and growth of the fetus. Adequate maternal and fetal nutrition guarantees the mother and child the nutrients necessary for peak growth and development. This relationship emphasizes the need for specific dietary approaches and supplementation to meet certain nutritional requirements during pregnancy.
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Key Takeaways from the Market Study:
"Maternal nutrition products are in higher demand due to increased birth rate, thereby creating demand for material nutrients," says a Fact.MR analyst.
Modern Trades Provides Marketing Materials Enabling Consumers
Contemporary trading outlets provide vast selections of brands and types of maternal nutrition products, enabling shoppers to select one that suits them best and to their liking. Supermarkets and hypermarkets give easy access to a wide choice of maternal nutrition products. Many contemporary trading outlet retailers provide consumer promotion materials, educational materials, and in-shop demonstrations to make consumers more aware of the benefits of maternal nutrition.
Recent advancements in maternity nutrition are revolutionizing the way we think about prenatal care. The latest research and technology are propelling innovation in specialized supplements and dietary programs tailored to the specific requirements of pregnant women. These innovations are meant to improve maternal and child nutrition through targeted assistance that compensates for weaknesses and supports overall well-being.
Major Market Players Impelling the Market for Maternal Nutrition Products
The leading companies in the worldwide playground of maternal nutritional products are New Chapter Inc.; Matsun Nutrition; Danone; Rainbow Light; Vitamin Angels Inc.; DuPont De Nemours Inc.; Nordic Naturals Inc.; MegaFood; Church & Dwight Co. Inc.; The Honest Company Inc.; New Chapter Inc.; Pharmavite LLC; Actif USA; Eu Natural; Naturelo Premium Supplements LLC; Theralogix - Nutritional Science; Pure Essence Labs; Fairhaven Health - Milkies; Pink Stork.
As interest in health and well-being only continues to grow, maternity nutrition has become an important area of study. Learning about the importance of maternal and child nutrition is necessary for healthcare providers and women in their prenatal years. In this new field, new studies and developments are enlightening people on why maternal nutrition matters in pregnancy and how it affects both mother and infant.
Key News and Developments in the Maternal Nutrition Products Market
Major companies in the maternal nutrition market are utilizing advanced technologies to address the increasing demand from consumers for products with high nutritional content. Major manufacturers are launching new supplement products without chemical additives, reflecting the demand for cleaner, natural products.
In a significant business transition, DuPont finalized the sale of its Mobility & Materials segment to Celanese in 2022 for $11 billion. As a result, the earnings of M&M Business were reclassified as discontinued operations, impacting financial reporting from Q1 2022 forward.
While this, Trimacare's 2021 innovation in prenatal supplementation, has raised the bar to include trimester-specific care, it is attuned to the changing nutritional requirements of mother and child alike, to better promote developmental support.
Maternal and fetal nutrition as a discipline continues to develop with research continually devoted to learning new things and honing dietary recommendations.
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More Valuable Insights on Offer:
Fact.MR, in its new offering, presents an unbiased analysis of the maternal nutrition product market for 2019 to 2023 and forecast statistics for 2024 to 2034.
The study divulges the maternal nutrition product market based on type (multivitamins, essential fatty acids, minerals), form (tablets, capsules, powder, gummies), distribution channel (modern trade, specialty stores, online retailers, pharmacies), across seven major regions of the world (North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, and MEA).
Explore Advanced Market Insights through Fact.MR Research
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