Published by Wanda Rich
Posted on March 24, 2025
Advertising Companies Widely Adopting Marketing Automation Technology to Facilitate Easy Management of Multiple Social Media Channels: Fact.MR Report
The global marketing automation market is estimated to reach US$ 6.83 billion in 2024 and further climb to a value of US$ 26.68 billion by the end of 2034, according to a recently updated research report published by Fact.MR.
Due to the growing complexity of managing all media channels, the demand for marketing automation is increasing globally. The digital marketing field is expanding and emails, websites, and social media such as Facebook, Instagram, Telegram, LinkedIn, and others are becoming vital parts of it. With managing several channels becoming increasingly challenging, marketing automation is making processes easier, which is why an increasing number of digital marketing organizations are favoring it. Businesses can easily prepare, coordinate, and execute campaigns across various media platforms with the use of marketing automation software or solutions, making them important in marketing efforts in the modern digital age.
North America holds a leading position in the global market due to the presence of several top digital tech-related businesses, widespread usage of sophisticated digital marketing strategies, and easy availability of high-speed internet, among other factors. East Asia presents lucrative opportunities for marketing automation providers due to the growing number of companies in the region that are heavily dependent on digital marketing strategies and, crucially, the increasing number of advertising firms flourishing in the region.
For More Insights into the Market, Request a Sample of this Report:
https://www.factmr.com/connectus/sample?flag=S&rep_id=7330
Key Takeaways from Market Study
“Leading marketing automation solution providers are focusing on integrating artificial intelligence (AI) and machine learning (ML) to improve campaign success rates and consumer engagement,” says a Fact.MR analyst
Leading Players Driving Innovation in the Marketing Automation Market
Adobe; Hubspot; Salesforce; SAS; Oracle; Acoustic; Act-on Software; SendinBlue; Activecampaign; Simplycast; Reelo; Maino.ai; ConvertWay; DRB Systems.
Increasing Need for Marketing Automation in BFSI
Heightened competitiveness in the Banking, Financial Services & Insurance (BFSI) sector has led to widespread usage of marketing automation. Personalized communication and targeted marketing are becoming critical for attracting and retaining customers in the BFSI sector. With marketing automation, BFSI organizations can streamline the management of their marketing strategies, with the automation software effectively handling repetitive duties such as lead nurturing, customer segmentation, email campaigns, and analytical reports, among others.
Growing acceptance of marketing automation in the BFSI sector can also be attributed to the growth in the significance of data-driven decision making in the sector. BFSI companies are leveraging various features offered by marketing automation software to make good use of consumer data when developing marketing strategies and identifying chances for cross-selling.
Get Customization on this Report for Specific Research Solutions-
https://www.factmr.com/connectus/sample?flag=S&rep_id=7330
Marketing Automation Industry News:
More Valuable Insights on Offer
Fact.MR, in its new offering, presents an unbiased analysis of the marketing automation market, presenting historical demand data (2019 to 2023) and forecast statistics for 2024 to 2034.
The study divulges essential insights into the market based on component (software, services), application (campaign management, email marketing, lead nurturing & lead scoring, social media marketing, inbound marketing, analytics & reporting), deployment (on-premise, cloud), organization size (small- & medium-sized enterprises, large enterprises), and vertical (BFSI, IT & telecom, travel & hospitality, healthcare & lifesciences, retail & consumer goods, education, media & entertainment, manufacturing), across seven major regions of the world (North America, Western Europe, Eastern Europe, East Asia, Latin America, South Asia & Pacific, and MEA).
Check out More Related Studies Published by Fact.MR:
The digital twin market, valued at US$ 5 billion in 2023, is set to reach US$ 95 billion by 2033, growing at a 34.3% CAGR.
The smart electric drive market, worth US$ 900 million in 2023, is expected to surge to US$ 12 billion by 2033 at a 29.5% CAGR.
The smart hospitality market is projected to expand from US$ 37.41 billion in 2023 to US$ 273.27 billion by 2033 at a 22% CAGR.
The integration & orchestration middleware market, valued at US$ 12 billion in 2023, is expected to grow at an 8% CAGR, reaching US$ 26 billion by 2033.
The diversity and inclusion (D&I) market is set to rise from US$ 9 billion in 2023 to US$ 30 billion by 2033, registering a 12.7% CAGR.
The wireless broadband in public safety market, worth US$ 20.6 billion in 2021, is projected to reach US$ 240.1 billion by 2032, growing at a 24.8% CAGR.
The data acquisition (DAQ) system market, valued at US$ 1.7 billion in 2021, is expected to reach US$ 3 billion by 2032, expanding at a 5.3% CAGR.
The building information modeling (BIM) extraction software market, worth US$ 140.9 million in 2021, is forecasted to grow at a 9.5% CAGR, reaching US$ 384.3 million by 2032.
Explore more articles in the Research Reports category
