Marketing Automation Market to Reach $26.68 Billion by 2034, Driven by Digital Expansion

Advertising Companies Widely Adopting Marketing Automation Technology to Facilitate Easy Management of Multiple Social Media Channels: Fact.MR Report

The global marketing automation market is estimated to reach US$ 6.83 billion in 2024 and further climb to a value of US$ 26.68 billion by the end of 2034, according to a recently updated research report published by Fact.MR.

Due to the growing complexity of managing all media channels, the demand for marketing automation is increasing globally. The digital marketing field is expanding and emails, websites, and social media such as Facebook, Instagram, Telegram, LinkedIn, and others are becoming vital parts of it. With managing several channels becoming increasingly challenging, marketing automation is making processes easier, which is why an increasing number of digital marketing organizations are favoring it. Businesses can easily prepare, coordinate, and execute campaigns across various media platforms with the use of marketing automation software or solutions, making them important in marketing efforts in the modern digital age.

North America holds a leading position in the global market due to the presence of several top digital tech-related businesses, widespread usage of sophisticated digital marketing strategies, and easy availability of high-speed internet, among other factors. East Asia presents lucrative opportunities for marketing automation providers due to the growing number of companies in the region that are heavily dependent on digital marketing strategies and, crucially, the increasing number of advertising firms flourishing in the region.

For More Insights into the Market, Request a Sample of this Report:
https://www.factmr.com/connectus/sample?flag=S&rep_id=7330

Key Takeaways from Market Study

• The global marketing automation market is forecasted to expand at a 14.6% CAGR from 2024 to 2034.
• North America is projected to hold 33% of the global market share in 2024.
• Worldwide revenue from marketing automation software is forecasted to reach US$ 19.74 billion by 2034.
• The East Asia market is projected to generate revenue worth US$ 6.94 billion by 2034-end.
• The market in South Korea is forecasted to expand at a CAGR of 16.2% from 2024 to 2034.
• Demand for marketing automation in the BFSI sector is projected to reach a market value of US$ 5.6 billion by 2034.

“Leading marketing automation solution providers are focusing on integrating artificial intelligence (AI) and machine learning (ML) to improve campaign success rates and consumer engagement,” says a Fact.MR analyst

Leading Players Driving Innovation in the Marketing Automation Market

Adobe; Hubspot; Salesforce; SAS; Oracle; Acoustic; Act-on Software; SendinBlue; Activecampaign; Simplycast; Reelo; Maino.ai; ConvertWay; DRB Systems.

Increasing Need for Marketing Automation in BFSI

Heightened competitiveness in the Banking, Financial Services & Insurance (BFSI) sector has led to widespread usage of marketing automation. Personalized communication and targeted marketing are becoming critical for attracting and retaining customers in the BFSI sector. With marketing automation, BFSI organizations can streamline the management of their marketing strategies, with the automation software effectively handling repetitive duties such as lead nurturing, customer segmentation, email campaigns, and analytical reports, among others.

Growing acceptance of marketing automation in the BFSI sector can also be attributed to the growth in the significance of data-driven decision making in the sector. BFSI companies are leveraging various features offered by marketing automation software to make good use of consumer data when developing marketing strategies and identifying chances for cross-selling.

Get Customization on this Report for Specific Research Solutions-
https://www.factmr.com/connectus/sample?flag=S&rep_id=7330

Marketing Automation Industry News:

1. In July 2024, DRB released Catalyst, a marketing automation technology that streamlines and optimizes carwash marketing. DRB's Patheon point-of-sale and business optimization platform is natively integrated with Catalyst, allowing carwash operators to leverage deep customer data to create highly targeted and personalized marketing campaigns.
2. In June 2024, ConvertWay, a customer marketing and data automation platform created particularly for the eCommerce sector, was introduced by Shipway, an omnichannel shipping aggregator platform. In the current market, it has become harder to have high conversion rates on websites because of higher ad costs and customer acquisition costs (CAC). ConvertWay can potentially reverse that by making websites turn site visitors into paying customers and retaining them for longer periods.
3. In June 2024, India Quotient Advisers LLP also led a funding round for digital marketing tech startup Maino.ai that raised INR 15 crore or about US$ 1.8 million. Janhavi Parikh, Karan Bedi, and other prominent angel investors also participated in the round.

More Valuable Insights on Offer

Fact.MR, in its new offering, presents an unbiased analysis of the marketing automation market, presenting historical demand data (2019 to 2023) and forecast statistics for 2024 to 2034.

The study divulges essential insights into the market based on component (software, services), application (campaign management, email marketing, lead nurturing & lead scoring, social media marketing, inbound marketing, analytics & reporting), deployment (on-premise, cloud), organization size (small- & medium-sized enterprises, large enterprises), and vertical (BFSI, IT & telecom, travel & hospitality, healthcare & lifesciences, retail & consumer goods, education, media & entertainment, manufacturing), across seven major regions of the world (North America, Western Europe, Eastern Europe, East Asia, Latin America, South Asia & Pacific, and MEA).

Check out More Related Studies Published by Fact.MR:

The digital twin market, valued at US$ 5 billion in 2023, is set to reach US$ 95 billion by 2033, growing at a 34.3% CAGR.

The smart electric drive market, worth US$ 900 million in 2023, is expected to surge to US$ 12 billion by 2033 at a 29.5% CAGR.

The smart hospitality market is projected to expand from US$ 37.41 billion in 2023 to US$ 273.27 billion by 2033 at a 22% CAGR.

The integration & orchestration middleware market, valued at US$ 12 billion in 2023, is expected to grow at an 8% CAGR, reaching US$ 26 billion by 2033.

The diversity and inclusion (D&I) market is set to rise from US$ 9 billion in 2023 to US$ 30 billion by 2033, registering a 12.7% CAGR.

The wireless broadband in public safety market, worth US$ 20.6 billion in 2021, is projected to reach US$ 240.1 billion by 2032, growing at a 24.8% CAGR.

The data acquisition (DAQ) system market, valued at US$ 1.7 billion in 2021, is expected to reach US$ 3 billion by 2032, expanding at a 5.3% CAGR.

The building information modeling (BIM) extraction software market, worth US$ 140.9 million in 2021, is forecasted to grow at a 9.5% CAGR, reaching US$ 384.3 million by 2032.