Macy’s and Marxent Partner On Largest Virtual Reality Rollout In Retail History

Macys (NYSE:M) and Marxent today announced that the companies partnership is the largest virtual reality rollout in retail history, with approximately 70 Macys VR installations in stores nationwide. The companies expect to add another 20 locations by January 2019. In partnership with Marxent, Macys is enabling customers to discover products and make informed buying decisions using the Macys VR furniture experience.

Macys is constantly looking for ways to bring excitement and fresh experiences to our customers. Through the Macys VR furniture experience, we are giving our customers a new way to visualize a large selection of furniture products. Customers design their living space and, using a VR headset, immerse themselves in the virtual rooms they create. VR is a practical application proven to drive sales and a terrific example of combining technology and the human touch, said Hal Lawton, president of Macys.

In the three pilot stores, VR-influenced furniture sales have increased by more than 60 percent versus non-VR furniture sales and decreased returns to less than 2 percent. Customers are more accurately visualizing their spaces and adding multiple furnishings with confidence. The program also allows Macys to offer a full range of furniture in a dramatically smaller space.

With Macys VR furniture experience, customers can take a 2D floorplan and transition it to 3D in real time, said Beck Besecker, co-founder and CEO of Marxent. Macys VR for furniture is an easy to use application and consumers have a huge selection to choose from. The technology decreases return rates and VR gives customers a real omnichannel experience.

Another exciting addition is an augmented reality furniture experience called See Your Space IRL. The technology allows customers to virtually place Macys furniture products in their actual living spaces. See Your Space IRL is now available on the Macys mobile app for iOS on the iPhone 7 and newer, and will be available on the Macys app for Android in 2019.


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About Macys

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 650 locations in 44 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $52 million each year, plus 153,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macys media materials, including images and contacts, please visit our online pressroom at

About Marxent

Marxents 3D Cloud„¢ is used by innovative omnichannel retailers to reduce furniture returns, sell bigger baskets and enhance the customer experience. From 3D Room Design to AR to VR, 3D Cloud„¢ enables shoppers to plan, visualize and buy with confidence. 3D Cloud„¢ is a content management and hosting platform for 3D products that scales to the enterprise and powers applications for product visualization and configuration at all points in the customer path to purchase, including Mobile with AR, VR Showroom and Web VR applications. With 3D Cloud„¢ retail solutions, buyers can visually configure, price and quote projects with multiple components and customizations. For more information, visit

Orlando Veras, 646-429-7450
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