Loyalty Management Market 2021: Overview, Share, Trends, Growth and Forecast 2026

Published : 3 years ago, on 06/09/2021

The Loyalty Management Market is expected to grow at a CAGR of XX% during 2021-2026. The report provides a detailed analysis of the market by Type, Organization Size, Deployment Mode, Industry Vertical, Region.

Report Metric

Historical: 2015-2020

Base Year: 2020

Forecast Year: 2021-2026

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Industry Definition and Application:

Loyalty management refers to innovative data-driven tools that aid in acquiring, engaging, and holding on to customers. They are usually utilized with the campaign management system that sends out short message services (SMSs) and automated emails. Loyalty management helps in enhancing the customer experience, raising brand awareness, and providing information about relevant offers, including revenue, points, miles, discounts, coupons, etc. These tools are reliable, convenient to use, and enable the operator to collect, manage, and leverage customer data.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Market Trends and Drivers:

The rising need for client retention and expanding sustainable customer relationships across various industries are primarily driving the global loyalty management market. Besides this, these tools are increasingly being employed in business-to-customer (B2C) companies to study and predict consumer behavior, which is also propelling the market growth. Additionally, the escalating demand for loyalty management across numerous sectors, such as retail, hospitality, manufacturing, transportation, etc., is further augmenting the global market. Moreover, the incorporation of blockchain and artificial intelligence (AI) technologies with loyalty management systems for auto-analyzing and recording of accurate information is also catalyzing the loyalty management market. In line with this, the rapid development of improved technological solutions, such as smartphone-oriented programs, is further bolstering the product demand. Additionally, extensive applications of loyalty management in the telecom and information and technology (IT) sector are further projected to fuel the loyalty management market over the forecasted period.

 

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Loyalty Management MarketSegmentation:

The report has segmented the market on the basis of Type, Organization Size, Deployment Mode, Industry Vertical, Region.

Breakup by Type:

• Customer Retention
• Customer Loyalty
• Channel Loyalty

Breakup by Organization Size:

• Large Enterprises
• Small and Medium Enterprises

Breakup by Deployment Mode:

• On-premises
• Cloud-based

Breakup by Industry Vertical:

• BFSI
• Retail
• Travel and Hospitality
• Manufacturing
• IT and Telecom
• Media and Entertainment
• Healthcare
• Others

Breakup by Region:

• North America

• United States
• Canada
• Asia-Pacific

• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe

• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America

• Brazil
• Mexico
• Others
• Middle East and Africa

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Who are the Major Europe Loyalty Management Market Key players?

 

The report provides a detailed analysis of Loyalty Management Marketleaders, including.

 

Annex Cloud, Bond Brand Loyalty Inc., Comarch SA, Epsilon Data Management LLC, Fidelity Information Services Inc., ICF International Inc., Kobie Marketing Inc., LoyaltyLion, Oracle Corporation, Paystone Inc., SAP SE and TIBCO Software Inc.

 

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