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Home > Finance > L'Oreal eyes further growth in Germany

L'Oreal eyes further growth in Germany

Published by Global Banking and Finance Review

Posted on January 21, 2026

1 min read

Last updated: January 21, 2026

L'Oreal eyes further growth in Germany - Finance news and analysis from Global Banking & Finance Review

Tags:innovation growth opportunities financial community

Quick Summary

L'Oreal identifies growth opportunities in Germany's beauty market, investing in Galderma and considering Armani. The market grew 20% despite economic stagnation.

L'Oreal Sees Growth Opportunities in Germany's Beauty Market

L'Oreal's Growth Strategy in Germany

Jan 21 (Reuters) - French cosmetics giant L'Oreal sees further growth potential in Germany, the business media outlet Capital reported on Wednesday.

Market Potential and Investments

"The German economy has barely grown in the last three years, but the local beauty market has grown by 20%," group CEO Nicolas Hieronimus said in an interview with the magazine.

Future Plans and Considerations

Average spending on beauty products in Germany, however, is still below the European average - "which is an opportunity for us," Hieronimus said.

L'Oreal has recently invested in the booming market for injectable cosmetics, increasing its stake in skin care firm Galderma in December, just two months after it agreed to pay 4 billion euros ($4.7 billion) for Kering's beauty business.

It has also said it will study a potential investment in Armani.

It will consider all the options when making an offer, its CEO told Capital.

($1 = 0.8530 euros)

(Reporting by Linda Pasquini. Editing by Mark Potter)

Key Takeaways

•L'Oreal sees growth potential in Germany's beauty market.
•German beauty market grew by 20% despite economic stagnation.
•Average beauty spending in Germany is below European average.
•L'Oreal increased its stake in Galderma for injectable cosmetics.
•Potential investment in Armani is under consideration.

Frequently Asked Questions about L'Oreal eyes further growth in Germany

1What is market potential?

Market potential refers to the maximum sales volume that a product or service can achieve in a specific market under ideal conditions.

2What are investments?

Investments are assets or items acquired with the goal of generating income or appreciation. They can include stocks, bonds, real estate, and other financial instruments.

3What are beauty products?

Beauty products are items used for personal care, including cosmetics, skincare, haircare, and fragrances, aimed at enhancing appearance.

L'Oreal's Growth Strategy in Germany

Jan 21 (Reuters) - French cosmetics giant L'Oreal sees further growth potential in Germany, the business media outlet Capital reported on Wednesday.

Market Potential and Investments

"The German economy has barely grown in the last three years, but the local beauty market has grown by 20%," group CEO Nicolas Hieronimus said in an interview with the magazine.

Future Plans and Considerations

Average spending on beauty products in Germany, however, is still below the European average - "which is an opportunity for us," Hieronimus said.

It has also said it will study a potential investment in Armani.

It will consider all the options when making an offer, its CEO told Capital.

($1 = 0.8530 euros)

(Reporting by Linda Pasquini. Editing by Mark Potter)

Key Takeaways

•L'Oreal sees growth potential in Germany's beauty market.

•German beauty market grew by 20% despite economic stagnation.

•Average beauty spending in Germany is below European average.

•L'Oreal increased its stake in Galderma for injectable cosmetics.

•Potential investment in Armani is under consideration.

Frequently Asked Questions

1What is market potential?

Market potential refers to the maximum sales volume that a product or service can achieve in a specific market under ideal conditions.

2What are investments?

Investments are assets or items acquired with the goal of generating income or appreciation. They can include stocks, bonds, real estate, and other financial instruments.

3What are beauty products?

Beauty products are items used for personal care, including cosmetics, skincare, haircare, and fragrances, aimed at enhancing appearance.