Published by Jessica Weisman-Pitts
Posted on March 17, 2025
“Growing Adoption of Geospatial AI and IoT Drives Location Analytics Market Expansion across Retail and Smart City Initiatives”, States Fact.MR
The Location Analytics Market is anticipated to grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2034, from a projected valuation of US$ 23,382.9 million in 2024 to US$ 88,218.4 million by 2034.
The location analytics market is experiencing robust growth driven by the adoption of geospatial AI and IoT devices. Organizations utilize real-time location data to enhance operational efficiency, understand consumer behavior, and optimize supply chain management. Retail leads the market due to its heavy reliance on geospatial data for optimizing store locations, customer segmentation, and targeted marketing, which boosts sales and improves customer engagement. E-commerce growth has also driven the demand for geocoding and spatial analytics in areas like last-mile delivery and inventory management.
Government investments in smart city projects further propel the market, leveraging location analytics for urban planning, traffic management, and resource allocation. Technologies like smart lighting, parking, and waste management are enhancing city services and sustainability efforts. Despite these benefits, high deployment costs, concerns over data privacy, and regulatory challenges impede market adoption.
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The U.S. market is expanding rapidly due to the strong presence of location analytics providers and increased demand from BFSI, IT & telecom, and healthcare sectors. Strategic collaborations and advancements in technology are accelerating market growth. Similarly, China is emerging as a significant player with high internet penetration, increased digitalization, and numerous start-ups offering innovative solutions at competitive prices.
Location analytics solutions dominate over services, attributed to their comprehensive capabilities in spatial analysis, data integration, and visualization, enabling accurate decision-making across sectors like retail, BFSI, and logistics. Managed and professional services support solution implementation and maintenance but are viewed as supplementary. The market will continue to grow as organizations seek advanced geospatial solutions to optimize operations and gain competitive advantages.
Leading Players Driving Innovation in the Location Analytics Market:
The Key Players in the Infant Location Analytics Industry include Carto; Cisco; ESRI; Foursquare; Geoblink; Google; HERE Technologies; Hexagon AB; IBM Corporation; Mapbox; Microsoft Corporation; Oracle Corporation; Pitney Bowes; Precisely; Qlik; SAP; SAS; Tableau; TIBCO Software; TomTom; Vaisala; Zebra Technologies; Other Prominent Players
Location Analytics Market News & Trends:
Carto, Cisco, ESRI, Foursquare, Geoblink Google, HERE Technologies, Hexagon AB, IBM Corporation, Mapbox, Microsoft Corporation, Oracle Corporation, Pitney Bowes, Precisely, Qlik, SAP, SAS, Tableau, TIBCO Software, TomTom, Vaisala, Zebra Technologies, and Other Prominent Players are some of the major players in the location analytics services market.
In order to expand their portfolios in cloud solutions, geospatial services, and location-based information, market participants in location analytics are concentrating on strategic partnerships, acquisitions, and technological integration. In order to enable a wide range of industry applications and spur innovation, the current trends include integrating sophisticated mapping APIs, equipping hybrid cloud services with additional capabilities, and implementing real-time location systems. For example,
Agyla SAS was purchased by IBM in June 2023 to enhance IBM Consulting's capacity to provide French clients customized cloud solutions. IBM will improve its hybrid multicloud service offering and bolster its dedication to developing hybrid cloud and AI strategies in the area by using Agyla's experience.
In order to effortlessly integrate TomTom's Maps APIs into Alteryx products and location insights packages, the two companies joined in May 2023. Alteryx Designer and the newly launched location intelligence service on the Alteryx Analytics Cloud Platform are also integrated.
Key Takeaways from the Location Analytics Market Study:
During 2024-2034, the market will expand with a CAGR of 14.2%. Among regions, East Asia exhibits the fastest growth with a CAGR of 15.3%
Retail holds about 24.3% of the share in the industry vertical segment. In the component segment, location analytics solutions holds about 73.6% of the market in 2024.
The global location Analytics market growth was about 16.1% during the historic period (2019-2023).
“Advancements in Geospatial AI, Iot Integration, And the Increasing Demand for Real-Time Insights across Various Sectors,” says Fact.MR analyst.
Key market players in the location analytics sector are pursuing growth strategies focused on strategic acquisitions, partnerships, and integrations to enhance service offerings. By leveraging localized cloud solutions, advanced analytics, and real-time data capabilities, these initiatives aim to improve decision-making processes, drive innovation, and strengthen competitive positioning, ultimately catering to evolving client needs in a dynamic marketplace. For Instance,
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