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    1. Home
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    3. >LIFE.SREDA: GOOD IDEAS WILL SUCCEED
    Business

    Life.sreda: Good Ideas Will Succeed

    Published by Gbaf News

    Posted on September 5, 2013

    3 min read

    Last updated: January 22, 2026

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    This image features the Raiffeisen Bank International logo, symbolizing the bank's resilience in Russia and Ukraine amidst geopolitical tensions. The article discusses RBI's assurance of normal business operations despite ongoing conflicts.
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    Life.SREDA is a venture capital fund focusing on investments in financial mobile and Internet projects.

    sreda-logoWhy are we the good guys? Our conditions and specialization:

    • We make investments at any stage of project development
    • We do not require the majority interest, our participation in a project depends on the amount of investment and the project development stage
    • We do not claim for the founders’ share (we do not spoil our karma with greed)
    • We make long-term investments (we do not require a quick exit from the project within 1-2 years)
    • We do not insist on using our infrastructure and resources
    • We provide mentoring so that you can see new potential in your idea (your task is to understand the needs of people and offer them attractive and popular services, while our task is to help you with monetization model and business plan)

    Decision-making criteria for applicants:

    • We invest only in financial mobile and Internet services
    • The idea must be unique (even if you localize a successful foreign project explain why are you better — we do not invest in «copy-paste for sale»)
    • A team is the main decision-making criterion (you need to have experts on the key issues of the project)
    • A monetization model (preferably not advertising-media) and consistent business plan for 2-4 years (if you know how to introduce an interesting service and attract people, but don’t know how to make money on it, it’s not a problem — we can help with it)
    • Nice to have — potential access to foreign markets
    Solodkiy

    Solodkiy

    CEO – Vladislav Solodkiy
    CFO – Alexander Ivanov
    Head of Investor Relations – Dmitry Muzhikov
    Head of Legal – Olga Meleshko

    Moscow office: Varshavskoye sh. 9-1b, Moscow, RUSSIA
    Website lifesreda.com
    Twitter @lifesreda
    Email info@lifesreda.com

    Life.SREDA is a venture capital fund focusing on investments in financial mobile and Internet projects.

    sreda-logoWhy are we the good guys? Our conditions and specialization:

    • We make investments at any stage of project development
    • We do not require the majority interest, our participation in a project depends on the amount of investment and the project development stage
    • We do not claim for the founders’ share (we do not spoil our karma with greed)
    • We make long-term investments (we do not require a quick exit from the project within 1-2 years)
    • We do not insist on using our infrastructure and resources
    • We provide mentoring so that you can see new potential in your idea (your task is to understand the needs of people and offer them attractive and popular services, while our task is to help you with monetization model and business plan)

    Decision-making criteria for applicants:

    • We invest only in financial mobile and Internet services
    • The idea must be unique (even if you localize a successful foreign project explain why are you better — we do not invest in «copy-paste for sale»)
    • A team is the main decision-making criterion (you need to have experts on the key issues of the project)
    • A monetization model (preferably not advertising-media) and consistent business plan for 2-4 years (if you know how to introduce an interesting service and attract people, but don’t know how to make money on it, it’s not a problem — we can help with it)
    • Nice to have — potential access to foreign markets
    Solodkiy

    Solodkiy

    CEO – Vladislav Solodkiy
    CFO – Alexander Ivanov
    Head of Investor Relations – Dmitry Muzhikov
    Head of Legal – Olga Meleshko

    Moscow office: Varshavskoye sh. 9-1b, Moscow, RUSSIA
    Website lifesreda.com
    Twitter @lifesreda
    Email info@lifesreda.com

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