Liberty London Enters into Secoo Platform, Enhancing Online Luxury Development

British brand Liberty London enters into Secoo, Asias largest premium lifestyle platform. Secoo (NASDAQ: SECO) will be also as the exclusive online cooperation to Chinese consumers.

Combining cutting-edge artistry, forward-thinking design and a sense of how to make people feel seen, Liberty has been a destination of discovery since the store opened its doors in 1875. From the outset, the brands founder Arthur Lasenby Liberty sought to beautify everyday things, partnering with progressive artists, nurturing artisans from unexplored continents and reigniting the British textile industry with a range of artistic and innovative fabrics.

Today, Liberty stays true to its design heritage through its own Liberty London Collection of exquisite accessories, silk scarves, sleepwear, soft furnishings and stationery. Combining original print design, fine production processes and continually evolving technologies, products in the Liberty London Collection remain at the forefront of style.

Through this partnership, Liberty London will synchronously offer premium and luxury bags, leather products, gifts and stationaries to Secoos over 20 million high-end members. Selecting Secoo as the exclusive online partnership reflects the same strategy for both companies to create a trend for the future development of luxury industry by offering unique and distinct products and services to consumers.

Managing Director of Liberty London & Liberty Fabrics, Andrea Petochi said We are really excited to be working with Secoo as our first partner in China and look forward to growing the brand in such an important territory. Ren Guanjun, CGO of Secoo Group said Cooperating with Liberty will strengthen the development for Chinas online development and enrich the premium products to maximum satisfy consumers demand


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Secoo is an omnichannel shopping platform that supports easy product selection, order processing, and convenient payment methods. Secoo complements its online platform with offline experience centers to provide superior customer and membership services. Secoo has opened nine offline experience centers in popular shopping destinations and central business districts in China, Hong Kong, and Malaysia; which strengthened its creditability and enhanced the brand presence. Secoo has built a trusted and comprehensive global supply chain for upscale products and lifestyle services. As Asias largest premium lifestyle platform, Secoo has attracted a broad base of suppliers of upscale products, including brands, authorized distributors, individual and corporate suppliers. Secoo comprehensive global supply chain is designed to meet the diverse purchase preferences and needs of its customers, varying from seasonal luxury products, to highly sought-after classic styles, and vintage or rare products.

In the future, Secoo will continue to rely on the brand essence of fashion quality, personalized shopping experience, and cover the whole category of global fashion, accurately capture and meet the shopping demands of more high-end consumers, bring unexpected surprise shopping, continue to transfer the good life worldwide.

For Secoo Group
Ricky Wang
Tel: 13810819304