Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Leanplum Acquires Connecto, a Conversational Marketing Company

Deepens investment in artificial intelligence (AI) and conversational marketing to transform the way brands engage with customers

SAN FRANCISCO- Leanplum, the leader in mobile engagement, today announced the acquisition of Connecto, a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers.

By bringing together Connecto’s AI-driven automation with Leanplum’s mobile engagement platform, brands will be able to engage their customers in real-time across a wide range of connected experiences.

Gartner states that emotion artificial intelligence (AI) systems are becoming so sophisticated that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact with personal technologies.

Conversational marketing captures customer signals in real-time, analyzes inputs, and responds to the user as part of a personalized, contextual, one-to-one engagement strategy. Leanplum’s customers will benefit from new conversational capabilities across every mobile touch point, including push notifications, messaging platforms, digital voice assistants, over-the-top media services (OTT), and more.

“Emerging real-time interaction technologies like voice assistants and bots are championing a marketing shift from one-way broadcasts to two-way conversations,” said MomchilKyurkchiev, co-founder and CEO of Leanplum. “Meaningful relationships between brands and their customers require real-time engagement, across multiple channels, and at different stages of the user journey — all in an automated fashion. With this acquisition, we are excited to strengthen Leanplum’s leadership as the real-time engagement platform for forward-looking brands.”

Connecto was founded by industry veterans Vassil Popovski (CEO), RadoslavNikolov (CTO), and Vladimir Rusev (CRO). This acquisition will fuel innovation in AI, machine learning, natural language processing, and advanced algorithms across the Leanplum platform.

“Leanplum and Connecto share a common mission to help brands create lasting relationships with the context, relevance, and impact that customers demand,” said Vassil Popovski, CEO at Connecto. “After becoming a key player in Rakuten Viber’s bot ecosystem and partnering with brands such as Coca-Cola and Visa, we are excited to integrate our extensive IP for Natural Language Processing and sentiment analysis into Leanplum’s leading mobile engagement platform.”

Leanplum is building the next generation marketing cloud, leveraging the unique power of mobile to help brands drive deep and meaningful customer relationships. Capturing more than 24 billion mobile data points daily and delivering over 50 million messages every hour, the Leanplum platform provides the real-time insights and capabilities to help marketers deliver in-the-moment engagement and build meaningful customer relationships.