The “Lawn and Garden Consumables in the US by Market and Product, 9th edition” report has been added to ResearchAndMarkets.com’s offering.
Popularity of Gardening to Drive Growth in Residential Market
Demand in the US for packaged lawn and garden consumables -including fertilizers, pesticides, growing media, seeds, and mulch- is expected to rise 2.6% per year through 2022. Continued interest in gardening as a hobby will drive growth in the large residential market, where users are more likely to purchase value-added products for applications including lawn care, flower gardening, and vegetable gardening.
Improved Convenience, Ease of Use Will Support Gains in Consumer Market
Users of lawn and garden consumables -particularly those in the consumer/DIY segment of the market- will continue to gravitate toward easier-to-use products, including premixed blends of chemicals or soils with fertilizers, pesticides, and soil amendments. Additionally, improved formulations of pesticides and fertilizers will allow increased product efficiency without increasing active ingredient loadings; the greater availability of these enhanced formulations will support gains in dollar terms. Special packaging, such as built-in spray pumps or bottles that can be attached directly to hoses, will also add value to consumer products.
Lawn and Turf Applications Will Be Limited by Other Landscaping Trends
Lawn and turf care will remain the primary application for lawn and garden consumables, particularly in the large residential segment. However, declining lawn sizes in new homes and increasing public awareness of the hazards of overuse of lawn chemicals will limit growth in this segment. Environmental awareness has also caused homeowners to move away from resource-intensive landscaping features such as lawns. The installation of xeriscaped or other low-maintenance landscaping features will further restrain gains. Nevertheless, the sheer amount of lawn in the US, coupled with the continued cultural significance of the suburban residential lawn, will ensure that this segment remains the primary outlet for lawn and garden consumables.
Creative Marketing Will Drive Future Product Trends
Because of the financial burden of developing new products and gaining regulatory approval for use, suppliers are increasingly focusing on creative marketing techniques to drive changes in product mix. Cross branding -for example, pesticide blends for use with a specific brand of potting soil- will allow suppliers to reintroduce established products in new ways. Cross branding efforts will also focus on increasing gardening participation rates. For example, special application systems for fertilizers and pesticides and bundles of seeds, soils, and growing kits will emphasize convenience and ease-of-use for new users.
This industry study presents historical demand data (2007, 2012, and 2017) and forecasts for 2022 by product (fertilizers, pesticides, growing media, seeds, and mulch) and market (residential, golf courses, government and institutional, and commercial and residential).
The study also presents retail-level sales for both consumer and professional products, evaluates company market share, and analyzes industry competitors, including:
- Central Garden & Pet
- Scotts Miracle-Gro
- Turf Care
For more information about this report visit https://www.researchandmarkets.com/research/p7lk87/lawn_and_garden?w=4
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