Laundry Cleaning Product Market to Reach $145 Billion by 2032, Driven by Demand for Eco-Friendly and Scented Products

The global Laundry Cleaning Product market is projected to grow at a staggering 5.0% value CAGR, reaching US$ 145 billion, following an assessment period ranging from 2022-2032. As per a newly published report on this industry by Fact.MR, a valuation of US$ 88.34 billion has been anticipated during FY 2022.

From 2017-2021, demand for Laundry Cleaning Products flourished at a growth rate of 4.8%, concluding at US$ 84.06 Billion. Increasing awareness regarding health and hygiene among consumers is a crucial aspect driving market revenue of laundry cleaning products. Owing to these factors, the market witnessed moderate growth in recent years. Increasing preference for scented laundry cleaning products and green products, and thereby the development of versatile laundry cleaning products, is gaining consumer acceptance and accelerating the expansion of the laundry care industry.

With populations, the world over focusing on saving time on their daily laundry chores, the need for better and eco-friendly laundry cleaning products has intensified to achieve sustainable laundry cleaning practices. Continuous growth in demand for laundry services in major sectors, including healthcare, hospitality, and food services, is driving demand for laundry cleaning products such as detergents and fabric conditioners across geographies.

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Key Takeaways from the Market Study:

• Global Laundry Cleaning Product market to expand nearly 1.6x from 2022-2032. The detergents segment for Laundry Cleaning Products is the most sought-after component, flourishing at a ~5% CAGR.
• By Distribution Channel, the e-commerce segment is likely to register a CAGR of ~5%.
• The U.S is set to emerge as one of the most opportunistic markets, witnessing a significant growth rate throughout the forecast period 2022-2032.

“Rising focus of consumers on restoring the color and quality is projected to boost the acceptance of good quality cleaning products over the forecast period,” comments an analyst at Fact.MR.

Soft Fabrics Require Special Care, Driving Demand for High-Quality Cleaning Products

In recent years, there has been a heightened emphasis on preserving the longevity of fabrics, particularly high-value garments, leading to increased demand for premium washing and cleaning solutions. Consumers are seeking laundry products that not only provide effective cleaning but also maintain the softness and integrity of delicate fibers and yarns. This shift in preference has fueled the growth of the market for specialized and versatile laundry cleaning products.

The rising need for fabric-friendly cleaning solutions that prevent discoloration and protect textiles from microbial deterioration has gained significant traction. Advanced formulations with magnesium builders have enhanced the cleaning efficiency of modern laundry products, making them more effective in maintaining fabric quality. As a result, there is a growing inclination toward products that offer both cleansing power and fabric care.

The challenge of fabric biodegradation is particularly pronounced in hot and humid environments, further driving the need for high-quality laundry detergents. This trend has significantly boosted demand within the home cleaning industry, where consumers increasingly opt for liquid laundry detergents, fabric softeners, and laundry whiteners designed specifically for light and delicate fabrics. As fabric care becomes a priority, the market for specialized cleaning products is poised for continued expansion.

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Competitive Landscape

Prominent service providers are taking advantage of the rapidly digitizing landscape to introduce new services equipped with cutting-edge innovative technology. Some notable developments are as follows:

1. In March 2021, Unilever announced its intention to close the washing powder factory in Warrington, United Kingdom, as consumers are switching to other alternatives, including laundry liquid and capsule detergents.
2. In May 2021, Consumer health and hygiene company Reckitt Benckiser (RB) announced its entry into the premium liquid laundry detergent category in India with Woolite. This is the first time RB has brought an innovative keratin-based new detergent formula, imported from Europe to India and launched exclusively on e-commerce.
3. In Sept 2022, Fort Wayne-based Summit Brands is adding to its portfolio of laundry products. The company, which markets and distributes household cleaning products, has acquired the Zout and Fels-Naptha brands from Germany-based chemical company Henkel, though financial terms are not being disclosed.

More Insights Available

Fact.MR, in its new offering, presents an unbiased analysis of the global Laundry Cleaning Product market, presenting a historical analysis from 2017 to 2021 and forecast statistics for the period 2022-2032.

The study reveals essential insights based on type (Laundry Detergents, Laundry Whiteners, Laundry Conditioners, Fabric Softeners Form (Liquids, Bars, Powders, Gels) Distribution Channel (Modern Trade, Grocery Stores, Convenience Stores, e-Commerce) Packaging (Bottle Packaging, Pouch Packaging, Carton Packaging) Application (Healthcare Industry, Hospitality Industry) across five major regions (North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa).

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