Jaywing plc has today announced the appointment of Brett Jacob to the newly created role of Sales and Marketing Director.

Jacob’s role covers both Jaywing and Epiphany brands for all service lines, with the entire sales and marketing teams reporting to him in a newly centralised function.

The move marks further strengthening of the senior team and emphasises its close working relationships across the company as it continues to consolidate its data science led full-service offering in marketing and build on its market-leading position in risk analytics.

Jacob has an impressive 25-year track record in senior roles, delivering growth from key relationships.  His experience covers the full range of Jaywing’s offer, from full-service marketing agency to specialist credit and fraud risk analytics.

He joins from Experian with his banking credentials dating back to his time as Head of Customer Analytics at first direct from 1998, and a previous stint at Jaywing’s data science arm as Sales and Commercial Director from 2005 through to 2010. Previously, he was a Management Consultant at IBM and PWC.

Jacob’s commercial skills, particularly in FS, align well with Jaywing’s existing client portfolio, which includes the likes of RBS, first direct, Nationwide and Skipton Building Society alongside a host of media, leisure, retail, telcos and utilities such as Sky, Pepsico, E.On, Merlin Entertainments, Vodafone, Collect Plus and Ann Summers.

Commenting on the appointment, Adrian Lingard, Jaywing COO said, “As many will know, banking is a core area of expertise for us at Jaywing.  Brett’s FS background in both marketing and risk is hugely valuable to us as he is almost uniquely placed to serve all of our clients from a position of exceptional knowledge across Jaywing’s entire offer.

Our collaborative working style means our senior people must have an acute appreciation of our broad set of client sector challenges.  This means we can bring our clients the best advice and solutions from our matrix of specialist products and services, which in marketing range from brand development to search or customer experience to web development and in risk include regulatory analytics, such as the current hot topic of IFRS 9.

Brett’s ability to understand our clients and their challenges means he will be able to build more of the type of long-term trusted partner relationship we like to foster with our clients.”

Jacob added, “I’ve worked with many of the team at Jaywing previously but it’s a very different place from six years ago.  I’ve been hugely impressed with the strategy and positioning of the company.  In marketing many large agencies continue to grapple with the complexities and coalescence of the market in order to present a cohesive and joined up offer to their clients.  In particular, Jaywing’s data science heritage and capability is the envy of many and a real asset for today’s marketers.   Combined with its credentials in risk, where Jaywing is undoubtedly leading the way in complex regulatory analytics, particularly with a number of significant recent wins for IFRS 9 work, Jaywing makes a powerful offer in banking and finance. I can’t wait to get started!”