IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, today announced that it has been selected to execute an influencer marketing program on behalf of a Fortune 200 financial services provider. The new program reflects an expansion of an existing relationship, which had previously been focused exclusively on custom content.
Financial services have been an expanding vertical for IZEA over the past several years, said Ted Murphy, Founder and CEO of IZEA. Our unique technology and workflow provides us with a competitive advantage in regulated industries where control over content is imperative. IZEAx allows for multi-party collaboration with influencers, enabling the different stakeholders within a brand and their agency partners to review and approve content before it is published. That workflow also includes automatic content versioning, revision annotations, and audit trails. In addition, we are able to programmatically manage FTC disclosure compliance and the terms and conditions surrounding an influencer marketing engagement – all in one platform.
We are excited by the expansion of this relationship, continued Murphy. Not only does this program represent the first time we have crossed over from custom content into influencer marketing for this client, it also represents the largest single opportunity we have signed with this client to date. Since starting with a small pilot program at the end of 2017, we have grown the account over 700%.
IZEA has executed campaigns on behalf of ten individual Fortune 500 financial services companies. For more information about how IZEA helps customers execute content and influencer marketing campaigns in regulated industries visit http://izea.com/contact
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (IZEA) operates online platforms that connect marketers with content creators. IZEA platforms automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements, and terms such as anticipate, expect, intend, believe, may, will, should, or other comparable terms, are based largely on IZEA’s expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, changing economic conditions. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this release will in fact occur.