The internet advertising market is set to grow to $1,089 billion by 2027, with a CAGR of 17.2%, driven by digital media trends and mobile platform dominance.
The growth of the global internet advertising market is driven by factors such as extensive adoption of smartphones, the emergence of high-speed internet, the proliferation of social media, growth in advertising spends on digital media across various industries and the rise in popularity of streaming platforms. In addition, the increase in interest of business owners for online advertising due to COVID-19 to increase brand awareness and to gain competitive advantage fuels the market growth.
The global internet advertising market was estimated at $319 billion in 2019 and is expected to hit $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027. The report provides a detailed analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive landscape, and changing market trends.
A rise in growing expenditure on digital media across various industries and a surge in popularity of streaming platforms drive the growth of the global internet advertising market. On the other hand, the rising adoption of ad-blockers to avoid online advertising restrains the growth to some extent. However, the emergence of advertising automation and the rise in adoption of identity-based pay-per-click (PPC) marketing is projected to pave the way for lucrative opportunities in the coming years.
The global internet advertising market report is analyzed across platform type, ad format, pricing/revenue model, enterprise size, industry vertical, and region. Based on platform type, the mobile segment accounted for nearly two-thirds of the total market share in 2019 and is expected to rule the roost by 2027. The same segment would also manifest the fastest CAGR of 18.9% during the forecast period.
Based on geography, North America held the share in 2019, holding around two-fifths of the global market. The market across Asia-Pacific, on the other hand, would cite the fastest CAGR of 21.6% from 2020 to 2027. The report also analyzes the market growth across LAMEA and Europe.
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Based on the pricing model, the performance-based segment garnered more than half of the total market revenue in 2019 and is expected to lead the trail by 2027. At the same time, the hybrid segment would manifest the fastest CAGR of 22.7% throughout the forecast period.
Profiling Key Players: Alibaba Group Holding Limited, Google LLC, Baidu, Inc., Amazon.com, Inc., International Business Machines Corporation, Facebook, Inc., Microsoft Corporation, Twitter Inc., Verizon Communications Inc., and Hulu LLC.
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The article discusses the growth and forecast of the global internet advertising market.
Growth is driven by smartphone adoption, high-speed internet, and increased digital media spending.
The rise of ad-blockers presents challenges, though automation offers new opportunities.
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