Internet Advertising Market Size to See Record Break Revenue $1,089 Billion by 2027, at Cagr of 17.2%

Internet Advertising Market to Reach $1,089 Billion by 2027

The growth of the global internet advertising market is driven by factors such as extensive adoption of smartphones, the emergence of high-speed internet, the proliferation of social media, growth in advertising spends on digital media across various industries and the rise in popularity of streaming platforms. In addition, the increase in interest of business owners for online advertising due to COVID-19 to increase brand awareness and to gain competitive advantage fuels the market growth.

The global internet advertising market was estimated at $319 billion in 2019 and is expected to hit $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027. The report provides a detailed analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive landscape, and changing market trends.

A rise in growing expenditure on digital media across various industries and a surge in popularity of streaming platforms drive the growth of the global internet advertising market. On the other hand, the rising adoption of ad-blockers to avoid online advertising restrains the growth to some extent. However, the emergence of advertising automation and the rise in adoption of identity-based pay-per-click (PPC) marketing is projected to pave the way for lucrative opportunities in the coming years.

The global internet advertising market report is analyzed across platform type, ad format, pricing/revenue model, enterprise size, industry vertical, and region. Based on platform type, the mobile segment accounted for nearly two-thirds of the total market share in 2019 and is expected to rule the roost by 2027. The same segment would also manifest the fastest CAGR of 18.9% during the forecast period.

Based on geography, North America held the share in 2019, holding around two-fifths of the global market. The market across Asia-Pacific, on the other hand, would cite the fastest CAGR of 21.6% from 2020 to 2027. The report also analyzes the market growth across LAMEA and Europe.

Download Sample Report (Get Full Insights in PDF – 470 Pages) at:

https://www.alliedmarketresearch.com/request-sample/632

Based on the pricing model, the performance-based segment garnered more than half of the total market revenue in 2019 and is expected to lead the trail by 2027. At the same time, the hybrid segment would manifest the fastest CAGR of 22.7% throughout the forecast period.

Profiling Key Players: Alibaba Group Holding Limited, Google LLC, Baidu, Inc., Amazon.com, Inc., International Business Machines Corporation, Facebook, Inc., Microsoft Corporation, Twitter Inc., Verizon Communications Inc., and Hulu LLC.

Covid-19 scenario-

• Increase in use of social media during covid-19 led to rising drift to resort to social media platforms to endorse various media content with the target audience, which boosted the global market for Internet advertising.
• This trend is likely to continue post-pandemic as well, since advertising of the media and entertainment content over Twitter, Facebook, and Instagram has almost become a new drift in the recent time.

Thanks for reading this article; you can also get an individual chapter-wise section or region-wise report versions like North America, Europe, or Asia.

For Purchase Enquiry: https://www.alliedmarketresearch.com/purchase-enquiry/632

If you have any special requirements, please let us know and we will offer you the report as per your requirements.

Similar Reports –

1. M-Commerce Market
2. Streaming Analytics Market

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.