New position will support continued growth of coaching and ICF in Far East, Southeast Asia and Oceania.

The International Coach Federation (ICF) has named Fiona Toy its new Director of Chapter Development.

Fiona Toy
Fiona Toy

Toy previously served as ICF’s Senior Regional Service Centre (RSC) Manager for Asia-Pacific. Prior to that, she spent six years as Manager of the Asia-Pacific RSC.

ICF Membership in the Far East, Southeast Asia and Oceania has grown by 57 percent since 2011. In her new role, Toy will support the continued growth of ICF and professional coaching in the region. She will also seek to identify additional areas of opportunity for ICF, ensuring the organization’s long-term strength and sustainability.

“Fiona Toy contributed in so many ways in her role as Senior RSC Manager for Asia-Pacific. She also learned firsthand about the needs and the potential for the growth of coaching and of the ICF in this geographic area. In her new position, Fiona will no doubt significantly enhance ICF’s strategic goals of excellence, relevance and cultivating a strong global brand,” ICF Global CEO/Executive Director Magdalena Mook said.

Toy is based in Sydney, Australia. In addition to her work with ICF, since 1999 Toy has been managing director of Virtual Admin Solutions Pty Ltd, providing association and event management services to the nonprofit sector and financial and event management services to the small- and medium-enterprise sector. From 1995–1999, she was managing director of Directions in Health, publishing an annual, national consumer directory and a bimonthly trade journal in the field of complementary therapies and integrative medicine. She also has extensive professional experience in the music industry.

The International Coach Federation (ICF) is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification and building a worldwide network of credentialed coaches across a variety of coaching disciplines. ICF is active in representing all facets of the coaching industry, including Executive, Life, Leadership, Relationship and Career Coaching. Its 25,000-plus members located in more than 135 countries work toward the common goal of enhancing awareness of coaching, upholding the integrity of the profession, and continually educating themselves with the newest research and practices.

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