Published by IMARC Services Private Limited
Posted on October 6, 2021
4 min readLast updated: January 30, 2026
The India Digital OOH Advertising market is set for strong growth from 2021 to 2026, driven by digital platforms and advanced technologies.
According to the latest report by IMARC Group, titled “India Digital OOH Advertising Market Share: Industry Trends, Size, Growth, Opportunity and Forecast 2021-2026”, the india digital OOH advertising market is expected to exhibit strong growth during 2021-2026.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Request Free Report Sample: https://www.imarcgroup.com/india-digital-ooh-advertising-market/requestsample
Digital out-of-home (OOH) is an interactive communication medium that automates ad transactions. It is generally installed in public spaces, such as cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barbershops, etc. Digital OOH advertising is also used at bus shelters, airports, train stations, etc., to promote goods and services. Presently, digital OOH advertising is extensively utilized by advertisers and brands on account of the elevating levels of internet penetration and digitization.
The emergence of digital and internet-based advertising platforms is one of the key factors driving the India digital OOH advertising market. Moreover, the expanding retail facilities, coupled with the rising purchasing power of consumers, are further stimulating the market growth. Besides this, the growing integration of advanced technologies with digital OOH, including Augmented Reality (AR) and Virtual Reality (VR), is acting as another significant growth-inducing factor. Additionally, numerous advertisers are developing screens that deliver contextually relevant, smart, and real-time content, which is also catalyzing the market growth. Apart from this, the escalating focus by companies on reaching a broader audience to expand the consumer base for their products and services is anticipated to fuel the India digital OOH advertising market over the forecasted period.
India Digital OOH Advertising Market 2021-2026 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the india digital ooh advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Key Market Segmentation:
The report has segmented the india digital ooh advertising market on the basis of format type, application, end user and region.
Breakup by Format Type:
Breakup by Application:
Breakup by End User:
Breakup by Region:
Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/india-digital-ooh-advertising-market
Key highlights of the report:
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
Browse Related Reports:
Asia Pacific Digital OOH Advertising Market Share: Industry Trends, Size, Growth, Opportunity and Forecast 2021-2026
Africa E-Commerce Market Size: Industry Trends, Share, Growth, Opportunity and Forecast 2021-2026
Video Streaming Market Share: Global Industry Trends, Size, Growth, Opportunity and Forecast 2021-2026
Global Mobile Virtualization Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
Encryption Software Market Size: Global Industry Trends, Share, Growth, Opportunity and Forecast 2021-2026
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Contact US
IMARC Group
30 N Gould St, Ste R
Sheridan, WY 82801, USA
Email: sales@imarcgroup.com
Americas: +1-631-791-1145 | Europe & Africa: +44-753-713-2163 | Asia: +91-120-433-0800
The article discusses the growth and trends of the India Digital OOH Advertising market from 2021 to 2026.
How is technology impacting the India Digital OOH Advertising market?
What are the key drivers of growth in the India Digital OOH Advertising market?
Explore more articles in the Research Reports category
