Increasing Product Penetration with the Help of Infiniti Research’s Market Segmentation Solution

Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new market segmentation solution for a specialty chemicals supplier. The client, a renowned specialty chemicals supplier, wanted to identify different groups of customers and offer products and services to suit the needs of each group. They also wanted to tailor their offerings for different groups and precisely meet the demands of the consumers.

The rising demand for function-specific chemicals among the end-user segments is one of the key factors fueling demand in the specialty chemical market. Growing concerns regarding pollution and environmental degradation are urging the need to shift towards chemical substances that generate lower greenhouse emissions.

Request a free proposal to know more about our market segmentation solutions for the specialty chemicals industry.

According to the experts at Infiniti, An effective market segmentation study offers insights into the needs, priorities, and common interests of the audiences and adequately allocate the resources to meet their business requirements.

Request more information to know more about our engagement models and pricing plans.


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Infinitis market segmentation solution helped the specialty chemicals client to efficiently target and track each group and meet the needs of each individual segment. The client was also able to match their offerings with customers preferences and, in turn, improve their overall business efficiency.

This market segmentation solution provided benefits that helped the client to:

  • Identify potential ways to split the market based on demographic criteria such as the socio-economic status
  • Re-define their advertising and media campaigns to enhance the return on investment
  • For a free consultation with our analysts, Get in touch

This market segmentation solution provided predictive insights on:

  • Devising potential branding strategies to keep themselves relevant in the market
  • Developing a targeted marketing approach for advertising and selling their products
  • To read more about the scope of our engagement and pricing plans, Request a free proposal

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more about our engagement policies and pricing plans, visit:

Infiniti Research
Anirban Choudhury
Marketing Manager
+1 844 778 0600
UK: +44 203 893 3400