Published by Wanda Rich
Posted on October 27, 2022
4 min readLast updated: February 3, 2026
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Programme gives impact.com agency partners access to dozens of new benefits including business referrals, certification courses, and more
Programme gives impact.com agency partners access to dozens of new benefits including business referrals, certification courses, and more
London, UK – 27th October 2022: impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Programme, a global programme offering dozens of benefits designed to deepen the company’s relationship with its most valued agency partners. The programme will provide agencies with referral opportunities, certification courses offering training on the industry, co-marketing resources, technology benefits including a free impact.com account, and more designed to help agency partners grow and drive increased value for mutual customers and the industry at large.
“Agencies are a critical success factor in the growth of our industry. impact.com’s benchmark data shows as much as 50% of partnership activity is driven by agencies, and data from the impact.com platform clearly shows that programmes managed by our leading agency partners develop more productive partnerships, grow at a faster rate, and deliver more incremental revenue,” said Yonatan Dotan, Vice President of Agency Solutions at impact.com. “We’re excited to launch this programme designed to reflect our appreciation for agencies as key players in our ecosystem, and to both formalise and increase our commitment to those partners.”
The Agency Partner Programme is designed for agencies at any stage and has four tiers – Partner, Gold, Platinum, and Diamond – with benefits increasing at each level. Agencies are tiered based on their performance across dozens of metrics in several categories. The programme enables agencies to expand their customer bases, provide more value for their clients, deepen their expertise, and differentiate their business by providing several benefits, which include:
“Thanks to their consistent innovation, impact.com has become a platform of preference for Acceleration Partners, and we are honoured to be recognized as an impact.com Diamond Agency Partner,” said Matthew Wool, CEO of Acceleration Partners. “We look forward to continuing to partner with impact.com to drive growth and success for our customers.”
The first North American Diamond partners to join the new programme include Acceleration Partners, Gen3 Marketing, LT Partners, and DMi Partners.
“impact.com understands the importance of strong partnerships, and is going above and beyond to provide meaningful benefits,” said Amit Khera, Head of Marketing at Gen3. “This new framework provides us with tools, support, collaboration, and benefits which will enable us to deliver more for our joint clients, and help deepen our relationship with impact.com.”
The new benefits also go beyond support for agency partners and extend to exclusive benefits for the brands managed by those agencies, such as discounted impact.com fees. The programme, which launches today in North America, will be rolling out across other regions in the coming weeks.
To learn more about the programme, visit https://www.impact.com/agency-partners.
ABOUT impact.com
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimise all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, visit www.impact.com.
CONTACT
Jenna Mills, impact.com
An agency partner is a business entity that collaborates with another company, such as impact.com, to enhance service offerings, share resources, and drive mutual growth.
Certification courses are structured training programs that provide individuals with knowledge and skills in specific areas, often leading to a recognized credential.
Co-marketing is a collaborative marketing strategy where two or more businesses work together to promote their products or services, leveraging each other's resources and audiences.
Business referrals are recommendations made by one business to another, often leading to new clients or customers, enhancing growth opportunities for both parties.
A partnership management platform is a software solution that helps businesses manage and optimize their partnerships, including tracking performance, managing relationships, and facilitating collaboration.
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