Published by IMARC Services Private Limited
Posted on October 8, 2021
5 min readLast updated: January 30, 2026
The Immunity Boosting Products Market is set for moderate growth from 2021 to 2026, driven by health trends and COVID-19 impacts.
According to the latest report by IMARC Group, titled “Immunity Boosting Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” The global immunity boosting products market is expected to exhibit moderate growth during 2021-2026.
Immunity boosting products refer to the various food products that possess immune-modulatory properties and offer specific and non-specific immune responses. Their consumption aids in boosting the immunity of individuals while minimizing nutritional deficiencies. Widely consisting of probiotics, prebiotics, dietary supplements and other food and beverage products, these consumables are a rich source of fibers, minerals, enzymes, vitamins, amino acids, and micro and macronutrients. They are an essential component of immunity care and preventive healthcare as their regular consumption assists the human body fight against numerous infections and viruses in an efficient manner.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Global Immunity Boosting Products Market Trends:
The global market is primarily driven by the growing consciousness regarding health and wellness among individuals. With the hectic lifestyle led by the working population, untimely consumption of meals, rising preference for smoking and consuming alcohol and a lack of physical activities are becoming increasingly prevalent among the masses. This has resulted in weakening their immune systems that, in turn, can adversely affect their health. In order to improve the metabolism rate of the body and prevent incidences of chronic lifestyle diseases, individuals are now preferring to consume immunity boosting products on a regular basis as a preventive measure, thereby providing a thrust to the market growth. Along with this, the increasing geriatric population and the high occurrence of chronic illnesses among them are also driving the growth of the market.
The market is further driven by the rapid outbreak of global epidemics and pandemics across the globe in recent years. The current state pertaining to the ever-increasing number of patients suffering from coronavirus diseases (COVID-19) has led the majority of the unaffected population to consume immunity boosting foods in an attempt to protect their body from being infected by the virus. Numerous organizations are also undertaking initiatives to spread awareness regarding the importance of maintaining high immunity amidst the pandemic, which has been instrumental in contributing to the market growth. Some of the other factors catalyzing the market growth include high investments in research and development and the advent of organic and non-genetically modified organisms (GMO) health supplements available in the form of flavor-enhanced gummies, soft gels and pills
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Global Immunity Boosting Products Market 2021-2026 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Associated British Foods Plc, Danone S.A., Diamond Foods (Snyder’s-Lance Inc.), Dole Food Company, Fonterra group Cooperative Limited, Hines Nut Company, Nestle S.A., Olam International and Pinnacle Foods (Conagra Brands Inc.).
The report has segmented the market on the basis on region, type and distribution channel.
Breakup by Type:
Supplements
Beverages
Food
Nuts and Seeds
Fruits and Vegetables
Dairy-based Products
Probiotics and Prebiotics
Others
Breakup by Distribution Channel:
Convenience Stores
Medical Stores
Supermarkets and Hypermarkets
Online Stores
Others
Breakup by Region:
North America: (United States, Canada)
Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)
Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)
Latin America: (Brazil, Mexico, Others)
Middle East and Africa
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Key highlights of the report:
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The article discusses the growth and trends in the Immunity Boosting Products Market from 2021 to 2026.
Increased health consciousness and the impact of COVID-19 are primary drivers.
Key players include Nestle, Danone, and Fonterra.
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