How to Write A Business Case

The job of managing a project, at a glance, may appear difficult. But buy-ins from appropriate parties will make it real fun for a knowledgeable manager. Here comes a strong business case to your assistance.

Preparing for a drastic change

The first step towards writing a business case is analyzing the cause of failure.Almost all businesses use best practices in the industry to manage a project. Still, millions of projects fail miserably. The reason, according to experts, is three-fold.

  1. Lack of planning

A project may have everyone actively involved in the team. But lack of planning creates stagnation at a particular point. And your team loses direction and starts wandering here and there to its doom.

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  1. Poor business case

A poor business case may explain why a project failed miserably. In the absence of a strong business case, your team may become clueless. They will have no idea what to work on. This disappoints shareholders and the company suffers badly.

  1. Lack of involvement from top leadership

Lack of involvement from top leadership spells death for a project. It makes it difficult for a manager to take decisions. This delays progress and tests the patience of your shareholders.

Tips to write a business case

Following are some practical tips to help you prepare a strong business case.

  1. Determine if the change you plan to bring addresses the concerns

Do your homework and determine if the change you suggest is a solution for the present difficulty. You can do the following for the purpose.

  • Prepare a list of the solutions available
  • List the benefits of each one in the list. Don’t forget to calculate the costs involved. You should also consider the risks and benefits of each one.
  • Choose the one you find most beneficial.
  • Write down the same in the case and vouch for it. Make sure that your arguments are based on concrete facts.
  1. Finalize the plan

You did your homework. Now is the time to finalize the plan. Do research on the proper format and structure of a good business case. Here is the listing of a general structure.

  • Summary
  • Introduction
  • The statement
  • A detailed analysis of the problem
  • A listing of the solutions available
  • Your own recommendations
  • A detailed discussion of the solution you prefer
  • Conclusion
  1. Proofread it
  • Go for simple language when writing a business case. When doing so, you help readers understand the problem. It also makes it easier for you to explain your point.
  • Check for grammatical and spelling errors. The best option is to ask someone else to read it. If that person can understand your point, you did a perfect job. If not, rewrite it until it gets simpler.

In addition, request assistance from the group that has to implement the plan. They may not be the team responsible for making decisions. However, they would suggest changes if they feel the need. Incorporate the ones you feel would suit best to your plan.

Before submitting, read it as many times as you can. This will help you avoid nervousness. Remember, confidence is a must to convince your boss.Finally, present your business case before your boss. If the case is convincing enough, your project will get accepted. And the top leadership will definitely reward you amply.

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