Instagram is one of the most popular social media websites. A billion people[i] use Instagram every month. 72% of teens in the US use Instagram to post pictures, share them and also comment on pictures shared by others including celebrities. Instagram is used not just for fun, but also to earn money. If you are an avid user of Instagram, then you can look to monetize your account and start earning from it. Here’s how you can do it.
Build a strong network of followers
If you want to make money from Instagram, the first thing is to ensure that you have a sufficient number of followers. Apart from your family and friends whom you can convince to follow you; it is important to add followers from all over the world. Why would someone follow you on Instagram? It is very simple;you need to share photos and content that are interesting. You can make use of the hashtag feature of Instagram by posting pictures on hashtag topics that are trending.
This can help you bring invisitors to your account. If visitors like all that you have posted, they will start following you. Once you cross a thousand followers, you can then start planning to earn money. You first thousand followers will share your pictures with others and that can help bring in more followers, provided you keep posting interesting stuff. The more the followers, the higher are your chances of making money.
Engage with followers
It is not enough having followers, who view your pictures and like or heart them. You need to engage with them. Reply to comments posted, view pictures that your followers have posted, and follow them back. Engage regularly with your followers. This is very important and can help you when you start making strategies to earn money.
Become an influencer
An influencer on Instagram is one who has many followers. The followers are likely to view all that is posted by the influencer. This is how you can earn money. When you are an influencer, your followers will eagerly look forward to what you share with them. If you share a post, where you promote a brand or a product, your followers may show interest in it. This is why influencers are signed up by brands for promotion.
Brand/Product promotion to earn money
Companies look for influencers on social media websites who can promote them. For a company, this is an easy and cost-effective way of reaching out to thousands of people. This works out much cheaper than conventional advertising. Companies are willing to pay influencers to promote their brand and products directly or indirectly. If you are an influencer having a large number of followers, you can be signed up by brands to promote them. The more the number of followers, the higher you’ll be paid.
We spoke earlier about engagement. This matters a lot for brands. Let’s assume you promote a health drink by sharing an infographic on it. The likes you get and the comments from your followers determine your reach. If a brand sees more engagement and reach, they would be assured that you are worth spending on. This can help you earn more from brands. A study[ii] showed that influencers charge $10 per 1000 followers. If you have 10,000 followers, you can expect to earn $250 per post. The higher your reach, the more is your ability to earn.
An influencer can be a micro, middle, or macro influencer depending on the number of followers. A micro influencer is one who has less than 10,000 followers. A middle influencer would have 10,000 to 250,000 followers. More than 250,000 followers will make you a macro influencer and you can look forward to earning big money. If you have million people following you on Instagram, you can become a celebrity and earn a lot of money.
Be an affiliate and sell products
This is direct selling, where you share product details to your followers and provide a link for them to purchase products. Depending on the products sold, through the link you shared, you would get a percentage of the total sale. You can even add the link to your products in your Instagram profile. This will help it be noticed by more people. As long as you have a large follower list with whom you engage, you can look to earning money through affiliate sales.
Sell virtual and real products
You can sell virtual products like photographs, videos, and animations created by you. If you are talented and can create top-class photos and videos, there is no reason why you can’t monetize your talent. You can showcase your products on Instagram, which is the perfect platform since it is a photo site. You can share your website link from where your followers can buy products. The benefit of this method of earning from sales is you don’t need a warehouse for your products. They can all be on your laptop or mobile.
Apart from virtual products, you can also sell real products. These can be products you deal with or make yourself. This is nothing but e-commerce. You can have your own website to sell your products or link up with a site like Amazon. You can use your Instagram posts to promote these products. You can offer special discounts and other freebies for your loyal followers. This is a good way of making money.
There are many options to make money on Instagram. You can start today by posting interesting content that can help you gain followers.
Can companies really afford to WFH?
By Carmen Ene, CEO of 3StepIT.
Firms scrambled to enable Working from Home (WFH) at the beginning of the Covid crisis, but ten months on, corporate IT strategies are becoming far more challenging as new work patterns emerge.
Recent research from 3stepIT confirms that technology investment over the next 12 months will be heavily influenced by the changes required to manage the Covid-19 pandemic and support a new-look mobile workforce.
Almost a quarter (24%) of 2019’s annual IT budget is set to be swallowed up by remote working demands. At the same time, with 29% of desktops sitting unused in deserted offices, companies are having to accelerate the retirement of IT equipment, raising serious questions regarding the security and legitimacy of asset disposal strategies.
The implications are stark: in a bid to support the requirement for flexible working, companies risk jeopardising other strategic IT investments that could be key to delivering the agility required to survive the pandemic.
As Carmen Ene, CEO at 3stepIT insists, a more affordable and sustainable technology acquisition model is required.
New Working Environment
Covid-19 has driven an acknowledged shift to WFH, but the new working environment is far more nuanced. Government policy continues to shift. Working in the office was encouraged for a few months in the bid to reinvigorate the urban economy; now we are back to WFH. The day-to-day experience for the majority of working adults continues to chop and change.
The business implication is also varied, with companies enjoying different levels of employee productivity. According to the Office for National Statistics (ONS), while around half of companies have seen no difference in productivity, nearly a quarter said it had fallen.
Just 12% have seen an increase in productivity. The Bank of England’s Chief Economist has recently commented that WFH risks stifling creativity and cuts people off from new experiences.
Despite the challenges for businesses and employees alike, the WFH trend is set to continue. A survey from the Institute of Directors confirmed nearly three quarters (74%) of company directors plan to retain increased home-working post-coronavirus – whenever that may be.
This attitude is confirmed by research from 3stepIT which reveals 60% plan to allow employees/more employees to work from home and 56% to offer more flexible working hours.
The question for businesses then is how best to achieve this new flexible employment model, especially given the continued economic uncertainty and the many demands on the corporate budget?
The initial response from many companies to enable WFH was impressive – companies of every shape and size closed the doors and embraced remote interaction. Hastily allocated laptops and video calls addressed the immediate challenge.
As the pandemic rolls into month ten and many nations enter lockdown two, organisations are facing up to the reality of increased investment needed to fuel a mobile workforce for the long-term, as well as an urgent review of the temporary and emergency technology packages that were put in place to enable home working.
For many companies, this will demand a significant and unplanned upfront cost, potentially draining company cash reserves when they can least afford it.
Almost half (47%) of businesses in Europe expect to increase investment in remote working over the next 12 months, with IT strategies becoming increasingly focused on facilitating social distancing (47%) and increased home working (46%) to reflect the changing needs of employees.
The need to allocate investment to support a remote workforce is unquestionable. Yet there are many other immediate priorities facing IT budgets as businesses work hard to adapt to extraordinary change.
From the physical events that have gone virtual to supply chain challenges and the sheer uncertainty of demand in every market, technology has a vital role to play in enabling agile business.
The majority (61%) of IT decision-makers expect IT budgets to rise next year but with the shift to home working demanding nearly a quarter of annual budgets, funds will have to go much further than before.
How can companies support the investment in technology required to enable secure and productive remote working without compromising on short-term capital investment in essential digital transformation projects?
New thinking is required, however the value of financing rather than purchasing IT equipment outright has been proven over the past few months.
89% of companies already using finance to acquire some or all of their assets have been able to make investments in additional IT hardware to enable employees to work from home, and over half (54%) are more likely to use finance to acquire assets over the next two years.
A growing number of companies are starting to realise that access to technology is more important than ownership.
Technology Lifecycle Management
It is important to recognise, however, that finance is just part of this equation. The pandemic may have forced companies to accept flexible working on a scale previously deemed impossible, but there are still significant challenges for IT management to address.
The initial equipment acquisition is, in many ways, the easy bit. What is the strategy for remote support, which is critical if employees are to be productive? How will aged equipment be securely retired and disposed of when employees rarely, if ever, come to the office? How do you keep track of where devices are and if they’re in health?
Effective remote working requires a comprehensive Technology Lifecycle Management model that supports the business from acquisition through support to disposal.
With flexible working here to stay, IT managers have an ever increasing list of demands – and a need to demonstrate the value of every expense. The widespread adoption of WFH is not the only dramatic shift in strategic approach precipitated by Covid-19 – there has also been a change in attitude towards IT device ownership.
Focusing on providing employees with secure, effective access to technology rather than owning it, provides IT managers with a chance to not only release essential capital budget but also manage the IT lifecycle more efficiently and sustainably.
FICO UK Credit Market Report September 2020 Shows Card Spend Rise Stalling
Analysis based on UK card issuers’ data also shows high level of unused credit could be a risk as festive spending may be an antidote to a year of woes
- Average spending on UK credit cards levelled after previous months’ increases; rates of one missed payment fell
- Rate of two missed payments continued to grow and September saw first increase in three missed payments since April 2020
- September was second consecutive month to see increase in average interest charged
- Percentage of payments to balance exceeded September 2019 rates
- Cash usage continued to increase
London, November 19 2020 – Global analytics software provider FICO today released its analysis of UK card trends for September 2020, which shows the continuing impact of COVID-19 on household finances even while furlough and payment holidays remained in place during the month.
“The big challenge for credit providers right now is understanding the true level of financial difficulty consumers are facing because of the support being provided by furlough and payment holidays,” explained Stacey West, principal consultant for FICO® Advisors. “Our UK card data suggest that many people are becoming more prudent and reducing their card balances, but those who can’t reduce their card use are increasingly struggling.
“The recent announcement concerning the furlough extension and increase in percentage paid, along with the extended payment holidays, will result in increased debt levels being delayed until further into 2021. Christmas spending is likely to add to that longer-term debt burden. Of particular concern is that average balances on accounts missing two or more payments is higher and growing. Cash usage on cards has also increased month on month.”
Spend on UK cards increases marginally
Average spending on UK credit cards increased by only £1 in September to £640. Average spend is now only 2.9 percent lower than a year ago.
“Regional lockdowns and the end of the school holidays appears to have curbed the increase in spend seen over the previous three months,” said Stacey West. “With the introduction of the tier system, with stricter regulations reducing spending opportunities, October could see this stabilisation continue. The early part of November could well reflect extra spending ahead of the month-long national lockdown.”
Monthly payments continue to increase
The percentage of payments to balance increased for the third consecutive month; it is now 2.9 percent above September 2019. This is the first time since April that payments have exceeded those of 2019. The percentage of cardholders paying less than the full balance fell and the proportion paying the full balance increased and is now 8.4 percent higher than a year ago.
“The higher proportion of payments to balance is, of course, good news. Even if it’s a direct consequence of lower balances and the furlough and forbearance arrangements, it is encouraging to see consumers trying to manage their debts responsibly,” adds West.
Two and three month missed payments increase
The one missed payment rates decreased in September after two months of growth. But the average balance on accounts missing two payments is 9 percent higher than a year ago and the three missed payment rates increased for the first time since May, with the average balance 11.3 percent higher year-on-year. There is a segment of customers who could not afford to make their payment in July who continued to miss payments into September. The October data will show if this impacts 4+ missed payment rates.
West added: “Whilst it is positive to see the one missed payment rates falling, the true scale of the debt at risk of being unpaid will continue to be masked for many months due to the announcement of the continued support, extended payment deferrals and the introduction of more forbearance measures by issuers. Enhancing analytics by using better tools and increasing the data available will help issuers effectively identify the customers that need support so that they can communicate appropriately. Open banking transactional data will remain an important source and it is anticipated its use will expand in 2021.”
Unused credit a risk as Christmas approaches
The percentage of the card limit utilised on active accounts reached another over two-year low. September saw a second consecutive decrease in the average card limit to £5,404. While the highest proportion of accounts, 29.3 percent, have a limit in the range of £5,001 to £10,000, the average balance for these accounts is only £1,242. Those with limits of more than £10,000 have an average balance of £2,366.
Exposure on inactive accounts is at 34 percent and 72.3 percent of exposure on active accounts is unused.
“These figures clearly show the level of unused credit in the market. Despite the lockdown Christmas is expected to push spend up and a large proportion of consumers will have existing credit available to use without checks being in place to determine if the extra spend is affordable,” West adds. “Up to 80% furlough payments until at least the end of March, the Job Support Scheme and the extension of mortgage, loan and credit card payment holidays will give some consumers confidence to continue to spend in the short term.
“Higher card debt levels in 2021 is, therefore, a risk and issuers will be taking proactive steps to address this with increased customer interaction to understand the true existing and delayed financial impact. It is likely that digital communication will come more into play as a result. It is potentially easier to ask personal questions and for consumers to respond via digital channels. But this puts the onus on lenders to ensure they have the systems and contact details in place now.” A recent FICO survey showed that nearly one in five Britons say their bank doesn’t have their mobile number.
Accounts over their limit remain stable
September saw a decrease in the proportion of accounts exceeding their limit and this number is 42.9 percent lower year-on-year. However, the average amount over limit started to increase again and is 30 percent higher than September 2019.
Cash spend on cards continues to increase
The percentage of consumers using credit cards to get cash increased for the second consecutive month, after a significant fall during the first national lockdown. Although increasing 2.8 percent, levels are still 53.8 percent lower than a year ago.
This has resulted in a 2.6 percent increase in cash as a percentage of total spend. Both monthly increases were higher than those seen in 2019. However, it may be many months until we see the levels of cash usage reach pre-pandemic levels, and they may not rise that high again.
Bounce back loans will cause bounce in alternative finance
Bounce Back Loan Scheme (BBLS) losses and fraud will see more SMEs turned away from banks, says Steve Richardson, Sales Director at Reparo Finance.
Recent headlines have focused on how payment defaults and fraudulent borrowing through the Government’s BBLS scheme could amount to anywhere between £15bn and £26bn.
The immediate reaction has been that these eye-watering figures, released by the National Audit Office (NAO), will ultimately end-up costing tax-payers. While this is true, SMEs will also pay a high price for this situation.
The SME Funding Gap is Set to Widen
After the financial crash in 2008 and the subsequent recession, we saw a trend of banks restricting lending to small and medium-sized businesses. SMEs were either considered too high risk or low value by traditional lenders. These businesses became the ‘unborrowables’, which has contributed to an ever-growing funding gap when it comes to SME financing requirements. The SME Finance Forum estimated this gap to be around £3.8 trillion globally in 2018.
This funding gap will be accelerated by rock-bottom interest rates, economic uncertainty and high corporate debt. Add to this the costs of unpaid Government bounce-back loans and fraudsters exploiting a lending system more focused on emergency access rather than proper due diligence, and you have a perfect storm that penalises SMEs.
Banks will now make SME borrowing even more rigid as they become increasingly risk-averse towards SMEs. With the ever-changing coronavirus policy, we’re no closer to ‘normality’. In these circumstances, it is much easier for banks to strike a line through SME lending, rather than build a risk-weighted lending model.
Bank Lending May Become a Box Ticking Exercise
Many banks will ignore SME funding requirements by dressing up rejection in the niceties of the Bank Referral Scheme. This redirects SMEs to other lenders with no real appreciation of why the SME applied in the first place.
Perhaps banks will entertain some low level of SME lending as a box-ticking, reputation management exercise. This is likely to be a slow and painful application process for SMEs, which is more concerned with filling out the right forms rather than the lender understanding the people and company seeking finance.
Alongside the banks’ reluctance to lend, there are likely to be logistical challenges. Banks are stretched at the moment, partly from processing government loan schemes and due to other challenges the pandemic has presented. Many banks may not have the resources to dedicate to the tricky business of SME lending.
A Bounce in the Alternative Lending Market
With the backdrop of even less engagement from traditional lenders plus the increased need for funding, SMEs are turning to alternative lenders.
Lending to SMEs is complicated; when financing these businesses, it’s harder to value risk and make lending decisions. Many of the companies have limited financial information, atypical cash flow or operate in verticals that lenders don’t understand.
In many circumstances, the alternative finance market can provide viable alternatives to SMEs. There are an array of lenders that specialise in different products and sectors.
Accessing Alternative Finance
When SMEs start to access alternative lenders, they stand a good chance of finding a lender that will have a product that fits. They will undoubtedly find lenders willing to have a conversation to understand their circumstances.
Whereas once SMEs weren’t clear on the options outside the banks, they’re becoming increasingly savvy about their range of lending options. This has led to the bounce in demand for alternative lenders, which is likely to grow as the pandemic decreases SME lending from banks.
With so many options, an excellent place to start is a commercial finance broker or your accountant. These professionals have access to the alternative lending market and can help you find the right lender.
In a world where traditional lenders may be seeing SMEs as even higher risk, it will be alternative lenders with their broad range of products and willingness to listen that will fill the gap.
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