Published by Gbaf News
Posted on March 17, 2018
9 min readLast updated: January 21, 2026
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Alan Bell, UK MD of Troostwijk Asset Management advises SMEs on the opportunities offered by engraining asset management strategy at the core of their operations and utilising zombie assets from other companies. With over 90 years’ experience, Troostwijk is an asset management specialist and the biggest industrial online auctioneer in Europe.
Small and medium-sized enterprises (SMEs) are an integral part of the European economy. They represent 99% of all businesses in the EU[1] and pave the way for continued growth and innovation on both micro and macro levels.
However, SME’s are missing out on huge growth opportunities by not embedding an asset management strategy into their operations or utilising the blooming B2B online marketplace as a source for acquiring new assets.
For businesses that are looking for ways to grow, buying assets at auctions will enable them to react quicker to the changing market conditions and identify opportunities that already exist within their machinery. In many instances, we also see buyers double up as sellers once they realise the true value of their assets.
These auctions can offer an international platform for scalable companies to access unique equipment and machinery, quicker and at highly competitive prices.
Unlocking Growth Potential
The B2B auctions market is continuing to grow rapidly, and is now worth £480m in the UK alone as more companies are identifying them as a viable route to market, gaining access to new customers around the world. As a result, buyers are in a more fruitful position than ever with an influx of new products available to purchase. And yet, we believe only a quarter of businesses currently use B2B auctions as part of an asset management strategy.
So why is it that a significant number of small businesses fail to recognise and more importantly utilise the B2B auctions market in their day to day operations?
Unbundling Asset Management
For businesses wanting to tap into the B2B auctions market there are a number of aspects to consider and take into account to ensure the process is seamless and successful. The key is for buyers to work with asset management specialists who can help businesses to maximise opportunity through managing risk and building confidence.
A complete asset management process includes understanding and identifying the correct value of assets and coupling this with a comprehensive strategy which will guide businesses in meeting objectives and growth ambitions. Such strategies will guide buyers in placing bids at the right level and the right time for the best available asset.
B2B Auctions in Practice
At Troostwijk Asset Management, we specialise in working side by side with businesses to develop effective asset management strategies that deliver optimum value and return on investments. Believing everything has value, Troostwijk Asset Management guides buyers in making smart, long-term investment decisions.
Although the concept of asset management and B2B auctions in general can seem daunting to many, there is a wealth of expertise on hand to guide you on making the right decisions which will in turn stimulate vital growth.
From our experience spanning over 90 years, we’ve identified that key reasons for why businesses are not using B2B auctions to buy assets and have developed a unique and comprehensive platform that addresses the challenges associated.
Top Tips for Maximising Impact
We wanted to give you the benefit of our 90 years of experience of working with hundreds of buyers across numerous international markets and share our top tips to a successful auction.
Alan Bell, UK MD of Troostwijk Asset Management advises SMEs on the opportunities offered by engraining asset management strategy at the core of their operations and utilising zombie assets from other companies. With over 90 years’ experience, Troostwijk is an asset management specialist and the biggest industrial online auctioneer in Europe.
Small and medium-sized enterprises (SMEs) are an integral part of the European economy. They represent 99% of all businesses in the EU[1] and pave the way for continued growth and innovation on both micro and macro levels.
However, SME’s are missing out on huge growth opportunities by not embedding an asset management strategy into their operations or utilising the blooming B2B online marketplace as a source for acquiring new assets.
For businesses that are looking for ways to grow, buying assets at auctions will enable them to react quicker to the changing market conditions and identify opportunities that already exist within their machinery. In many instances, we also see buyers double up as sellers once they realise the true value of their assets.
These auctions can offer an international platform for scalable companies to access unique equipment and machinery, quicker and at highly competitive prices.
Unlocking Growth Potential
The B2B auctions market is continuing to grow rapidly, and is now worth £480m in the UK alone as more companies are identifying them as a viable route to market, gaining access to new customers around the world. As a result, buyers are in a more fruitful position than ever with an influx of new products available to purchase. And yet, we believe only a quarter of businesses currently use B2B auctions as part of an asset management strategy.
So why is it that a significant number of small businesses fail to recognise and more importantly utilise the B2B auctions market in their day to day operations?
Unbundling Asset Management
For businesses wanting to tap into the B2B auctions market there are a number of aspects to consider and take into account to ensure the process is seamless and successful. The key is for buyers to work with asset management specialists who can help businesses to maximise opportunity through managing risk and building confidence.
A complete asset management process includes understanding and identifying the correct value of assets and coupling this with a comprehensive strategy which will guide businesses in meeting objectives and growth ambitions. Such strategies will guide buyers in placing bids at the right level and the right time for the best available asset.
B2B Auctions in Practice
At Troostwijk Asset Management, we specialise in working side by side with businesses to develop effective asset management strategies that deliver optimum value and return on investments. Believing everything has value, Troostwijk Asset Management guides buyers in making smart, long-term investment decisions.
Although the concept of asset management and B2B auctions in general can seem daunting to many, there is a wealth of expertise on hand to guide you on making the right decisions which will in turn stimulate vital growth.
From our experience spanning over 90 years, we’ve identified that key reasons for why businesses are not using B2B auctions to buy assets and have developed a unique and comprehensive platform that addresses the challenges associated.
Top Tips for Maximising Impact
We wanted to give you the benefit of our 90 years of experience of working with hundreds of buyers across numerous international markets and share our top tips to a successful auction.
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