How is Rising Consumption of Wellness Beverages Spurring Matcha Tea Demand

The evolution of a new breed of tea lovers that search for new flavor variants has led to a skyrocketing growth of several tea varieties. Companies offering matcha tea have responded positively to this new consumption trend. As black tea consumers are migrating to newer options such as yerba matte and matcha tea, an array of new matcha tea brands can be seen flocking retail shelves to tap into these new consumer dynamics. The availability of matcha tea in multiple packaging formats and different price ranges encourages customers of every income group to try them. The introduction of on-the go matcha tea has been trending, which is likely to create a strong pool of new customers who seek convenience of carrying them. On the back of these dynamics, sales of matcha tea market is projected to garner an absolute dollar opportunity of over US$ 400 Mn during the forecast period (2019 and 2025).

For detailed insights on enhancing your product footprint, request for a sample here – https://www.factmr.com/connectus/sample?flag=S&rep_id=4550

Key Trends of Global Matcha Tea Market

• Unsweetened matcha tea accounted for approximately half of the market share in 2018, and this segment is also projected to garner the highest CAGR.
• The organic variant of matcha tea is estimated to create an absolute $ opportunity of around US$ 90 Mn between 2019 and 2025. This variant is also expected to witness higher growth as compared to conventional matcha tea.
• The market for stand up pouches is projected to grow by 1.7X during the forecast period. Matcha tea in stand-up pouches generated both the highest volume as well as highest value sales in 2018.
• Retail sales accounted for over 80% of the matcha tea revenue in 2018, in which sales through supermarkets was the highest.

For critical insights on this market, request for methodology here – https://www.factmr.com/connectus/sample?flag=RM&rep_id=4550

Matcha tea Market: Segmentation

FactMR’s study has done the segmentation of Matcha tea market on the basis of product type, nature, packaging and sales channel.

Product Type

• Unsweetened
• Sweetened
• Flavored

Nature

• Organic
• Conventional

Packaging

• Cartons
• Sachets
• Stand up Pouches
• Tins

For in-depth competitive analysis, buy now – https://www.factmr.com/checkout/4550

Matcha Tea Competitors are optimizing their Portfolio with a Mix of Premium, Mid-Range and Economic Matcha Tea Offerings

Matcha tea manufacturers are offering their products in a price range of US$ 20 – US$ 130, which varies between sales channels. Companies including ITO EN Ltd, The Hain Celestial Group Inc., Aiya-Co. Ltd., and The AOI Tea Company are offering matcha tea in premium, mid and economic ranges, while the other players are offering them mostly in mid and economic ranges. While, the demand for premium matcha tea is expected to increase at a faster pace as compared to the mid and economic ranges, manufacturers will focus more on premium variants.

Read More Trending and Similar Reports from Fact.MR – https://www.globenewswire.com/en/news-release/2020/02/27/1991910/0/en/CBD-Gummies-Sales-to-Grow-Stupendously-at-28-CAGR-During-2019-2029-Legalization-Crucial-in-Promoting-Adoption-Fact-MR.html

About Us:

Market research and consulting agency with a difference! That’s why 80% of Fortune 1,000 companies trust us for making their most critical decisions. While our experienced consultants employ the latest technologies to extract hard-to-find insights, we believe our USP is the trust clients have on our expertise. Spanning a wide range – from automotive & industry 4.0 to healthcare & retail, our coverage is expansive, but we ensure even the most niche categories are analyzed. Our sales offices in United States and Dublin, Ireland. Headquarter based in Dubai, UAE. Reach out to us with your goals, and we’ll be an able research partner.

Contact:

US Sales Office:
11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States
Tel: +1 (628) 251-1583

Corporate Headquarter:
Unit No: AU-01-H Gold Tower (AU),
Plot No: JLT-PH1-I3A,
Jumeirah Lakes Towers,
Dubai, United Arab Emirates
Email: sales@factmr.com
Visit Our Website: https://www.factmr.com

The post How is Rising Consumption of Wellness Beverages Spurring Matcha Tea Demand appeared first on The Cloud Tribune.

The evolution of a new breed of tea lovers that search for new flavor variants has led to a skyrocketing growth of several tea varieties. Companies offering matcha tea have responded positively to this new consumption trend. As black tea consumers are migrating to newer options such as yerba matte and matcha tea, an array of new matcha tea brands can be seen flocking retail shelves to tap into these new consumer dynamics. The availability of matcha tea in multiple packaging formats and different price ranges encourages customers of every income group to try them. The introduction of on-the go matcha tea has been trending, which is likely to create a strong pool of new customers who seek convenience of carrying them. On the back of these dynamics, sales of matcha tea market is projected to garner an absolute dollar opportunity of over US$ 400 Mn during the forecast period (2019 and 2025).

For detailed insights on enhancing your product footprint, request for a sample here – https://www.factmr.com/connectus/sample?flag=S&rep_id=4550

Key Trends of Global Matcha Tea Market

• Unsweetened matcha tea accounted for approximately half of the market share in 2018, and this segment is also projected to garner the highest CAGR.
• The organic variant of matcha tea is estimated to create an absolute $ opportunity of around US$ 90 Mn between 2019 and 2025. This variant is also expected to witness higher growth as compared to conventional matcha tea.
• The market for stand up pouches is projected to grow by 1.7X during the forecast period. Matcha tea in stand-up pouches generated both the highest volume as well as highest value sales in 2018.
• Retail sales accounted for over 80% of the matcha tea revenue in 2018, in which sales through supermarkets was the highest.

For critical insights on this market, request for methodology here – https://www.factmr.com/connectus/sample?flag=RM&rep_id=4550

Matcha tea Market: Segmentation

FactMR’s study has done the segmentation of Matcha tea market on the basis of product type, nature, packaging and sales channel.

Product Type

• Unsweetened
• Sweetened
• Flavored

Nature

• Organic
• Conventional

Packaging

• Cartons
• Sachets
• Stand up Pouches
• Tins

For in-depth competitive analysis, buy now – https://www.factmr.com/checkout/4550

Matcha Tea Competitors are optimizing their Portfolio with a Mix of Premium, Mid-Range and Economic Matcha Tea Offerings

Matcha tea manufacturers are offering their products in a price range of US$ 20 – US$ 130, which varies between sales channels. Companies including ITO EN Ltd, The Hain Celestial Group Inc., Aiya-Co. Ltd., and The AOI Tea Company are offering matcha tea in premium, mid and economic ranges, while the other players are offering them mostly in mid and economic ranges. While, the demand for premium matcha tea is expected to increase at a faster pace as compared to the mid and economic ranges, manufacturers will focus more on premium variants.

Read More Trending and Similar Reports from Fact.MR – https://www.globenewswire.com/en/news-release/2020/02/27/1991910/0/en/CBD-Gummies-Sales-to-Grow-Stupendously-at-28-CAGR-During-2019-2029-Legalization-Crucial-in-Promoting-Adoption-Fact-MR.html

About Us:

Market research and consulting agency with a difference! That’s why 80% of Fortune 1,000 companies trust us for making their most critical decisions. While our experienced consultants employ the latest technologies to extract hard-to-find insights, we believe our USP is the trust clients have on our expertise. Spanning a wide range – from automotive & industry 4.0 to healthcare & retail, our coverage is expansive, but we ensure even the most niche categories are analyzed. Our sales offices in United States and Dublin, Ireland. Headquarter based in Dubai, UAE. Reach out to us with your goals, and we’ll be an able research partner.

Contact:

US Sales Office:
11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States
Tel: +1 (628) 251-1583

Corporate Headquarter:
Unit No: AU-01-H Gold Tower (AU),
Plot No: JLT-PH1-I3A,
Jumeirah Lakes Towers,
Dubai, United Arab Emirates
Email: sales@factmr.com
Visit Our Website: https://www.factmr.com

The post How is Rising Consumption of Wellness Beverages Spurring Matcha Tea Demand appeared first on The Cloud Tribune.