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How is Rising Consumption of Wellness Beverages Spurring Matcha Tea Demand
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Matcha tea demand is rising due to wellness beverage trends, with unsweetened and organic variants leading growth.
The evolution of a new breed of tea lovers that search for new flavor variants has led to a skyrocketing growth of several tea varieties. Companies offering matcha tea have responded positively to this new consumption trend. As black tea consumers are migrating to newer options such as yerba matte and matcha tea, an array of new matcha tea brands can be seen flocking retail shelves to tap into these new consumer dynamics. The availability of matcha tea in multiple packaging formats and different price ranges encourages customers of every income group to try them. The introduction of on-the go matcha tea has been trending, which is likely to create a strong pool of new customers who seek convenience of carrying them. On the back of these dynamics, sales of matcha tea market is projected to garner an absolute dollar opportunity of over US$ 400 Mn during the forecast period (2019 and 2025).
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Key Trends of Global Matcha Tea Market
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Matcha tea Market: Segmentation
FactMR’s study has done the segmentation of Matcha tea market on the basis of product type, nature, packaging and sales channel.
Product Type
Nature
Packaging
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Matcha Tea Competitors are optimizing their Portfolio with a Mix of Premium, Mid-Range and Economic Matcha Tea Offerings
Matcha tea manufacturers are offering their products in a price range of US$ 20 – US$ 130, which varies between sales channels. Companies including ITO EN Ltd, The Hain Celestial Group Inc., Aiya-Co. Ltd., and The AOI Tea Company are offering matcha tea in premium, mid and economic ranges, while the other players are offering them mostly in mid and economic ranges. While, the demand for premium matcha tea is expected to increase at a faster pace as compared to the mid and economic ranges, manufacturers will focus more on premium variants.
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The post How is Rising Consumption of Wellness Beverages Spurring Matcha Tea Demand appeared first on The Cloud Tribune.
The article discusses the rising demand for matcha tea driven by the consumption of wellness beverages.
Matcha tea is available in various packaging formats including cartons, sachets, stand-up pouches, and tins.
Key competitors include ITO EN Ltd, The Hain Celestial Group Inc., Aiya-Co. Ltd., and The AOI Tea Company.
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