The branding team behind creative firm, TwinEngine, Winnie Brignac Hart and Lorrie Brignac Lee and authors of STAND OUT: Tools To Master The 8 Fundamentals Of Standing Out In Business have rolled out BrandintheBox, a monthly subscription brand kit to grow the business without needing a full-time marketing department.
BrandintheBox allows CEOs and chief marketing officers to implement a clear and structured approach to build their companys brand. Tools and resources in the box help define the companies distinct market advantage, clarify how it represents itself to prospects and customers, stand out among competition, be remembered, and become a trusted and preferred choice among customers and prospects, all while achieving specific, measurable goals.
You may have a solid business strategy, an excellent product or service, talented and dedicated employees, and a rockstar sales and marketing team, but if you dont stand out, you lose, says Winnie Hart. In todays complex business environment, having a superior product or service is not enough to distinguish a company from its competitors, nor can advertising alone command the attention and loyalty of customers. Whats needed is a consistent and genuine message that communicates the companys core values, beliefs, and purpose “ in short, a brand.
BrandintheBox focuses on the eight fundamentals of a brand: purpose, reputation, visuality, authenticity, leads, distinction, strategy and mindset. Each box includes an executive summary, activation guide, an easy to follow five-step process to engage the team, facilitate the tools, instructions to maximize the subscribers outcome, and a move forward plan.
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Your brand defines who you are as a business while setting expectations, memories, stories and relationships that account for someones decision to choose one product or service over another, says Lorrie Lee. BrandintheBox provides everything a small-to-midsize business needs to create that set of expectations, become top-of-mind and stay that way among their target audiences.
TwinEngine is an award-winning brand agency that for more than 28 years has been helping companies grow their businesses by differentiating themselves and becoming the preferred choice of prospects and customers. Twins, Winnie and Lorrie help clients create the most effective tools to get them off the tarmac the fastest, keep them moving in the right direction, and measure the results.
Brad Ginsburg, 646-964-4446