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Hotel group Accor narrowly beats profit expectations in 2025

Published by Global Banking & Finance Review®

Posted on February 19, 2026

2 min read

Last updated: February 19, 2026

Hotel group Accor narrowly beats profit expectations in 2025 - Finance news and analysis from Global Banking & Finance Review

Tags:share buybacks

Quick Summary

Accor slightly beat 2025 profit forecasts with €1.20bn EBITDA versus €1.19bn expected and €1.12bn in 2024. RevPAR rose 4.2% to €76, aided by diversification, loyalty gains, and a new ChatGPT-based booking tool; €450m buybacks are planned for 2026.

Accor tops 2025 profit forecasts on AI push, loyalty strength, RevPAR gain

Feb 19 (Reuters) - French hotel group Accor reported annual core profit just above market expectations on Thursday, supported by the diversification of its hotel portfolio and the expansion of its loyalty program.

The group said its earnings before interest, taxes, depreciation and amortisation (EBITDA) were 1.20 billion euros ($1.41 billion) last year, compared with 1.12 billion euros in 2024 and a company-compiled analyst consensus of 1.19 billion euros.

“The rapid integration of artificial intelligence into our digital roadmap and the robustness of our pipeline allow us to accelerate our development and be even more efficient,” Accor CEO Sébastien Bazin said in a statement.

The operator of brands including Ibis and Novotel launched in February an AI-powered, ChatGPT‑based direct booking tool, pitched as a way to reduce the group's dependence on online travel agencies and cut distribution costs.

Revenue per available room (RevPAR), one of the industry's main performance indicators, rose 4.2% to 76 euros in 2025.

Accor also confirmed its mid-term guidance and said it would continue its share buyback programme, with a total of 450 million euros worth of repurchases planned for 2026.

($1 = 0.8481 euros)

(Reporting by Dimitri Rhodes and Jerome Terroy in Gdansk, editing by Milla Nissi-Prussak)

Key Takeaways

•Accor reported 2025 recurring EBITDA of €1.20bn, narrowly above the €1.19bn analyst consensus and up from €1.12bn in 2024.
•RevPAR rose 4.2% to €76 in 2025, signaling healthy pricing and occupancy trends.
•The group launched a ChatGPT-based direct booking tool in February to cut OTA reliance and distribution costs.
•Diversified brands and an expanding ALL loyalty program underpinned performance; mid‑term guidance was reaffirmed.
•Accor plans to continue shareholder returns, with €450m of buybacks slated for 2026.

Frequently Asked Questions about Hotel group Accor narrowly beats profit expectations in 2025

1What is the main topic?

Accor’s 2025 financial results, highlighting a narrow earnings beat, stronger RevPAR, digital initiatives including a ChatGPT-based booking tool, and continued share buybacks.

2How much profit did Accor report for 2025?

Accor reported recurring EBITDA of €1.20 billion for 2025, slightly above the €1.19 billion analyst consensus and higher than €1.12 billion in 2024.

3What drove performance in 2025?

Diversification across brands and regions, growth in the ALL loyalty program, and digital investments including an AI-driven booking tool supported results alongside improved RevPAR.

Accor tops 2025 profit forecasts on AI push, loyalty strength, RevPAR gain

Revenue per available room (RevPAR), one of the industry's main performance indicators, rose 4.2% to 76 euros in 2025.

Accor also confirmed its mid-term guidance and said it would continue its share buyback programme, with a total of 450 million euros worth of repurchases planned for 2026.

($1 = 0.8481 euros)

(Reporting by Dimitri Rhodes and Jerome Terroy in Gdansk, editing by Milla Nissi-Prussak)

Key Takeaways

•Accor reported 2025 recurring EBITDA of €1.20bn, narrowly above the €1.19bn analyst consensus and up from €1.12bn in 2024.

•RevPAR rose 4.2% to €76 in 2025, signaling healthy pricing and occupancy trends.

•The group launched a ChatGPT-based direct booking tool in February to cut OTA reliance and distribution costs.

•Diversified brands and an expanding ALL loyalty program underpinned performance; mid‑term guidance was reaffirmed.

•Accor plans to continue shareholder returns, with €450m of buybacks slated for 2026.

Frequently Asked Questions

1What is the main topic?

Accor’s 2025 financial results, highlighting a narrow earnings beat, stronger RevPAR, digital initiatives including a ChatGPT-based booking tool, and continued share buybacks.

2How much profit did Accor report for 2025?

Accor reported recurring EBITDA of €1.20 billion for 2025, slightly above the €1.19 billion analyst consensus and higher than €1.12 billion in 2024.

3What drove performance in 2025?

Diversification across brands and regions, growth in the ALL loyalty program, and digital investments including an AI-driven booking tool supported results alongside improved RevPAR.