Published by Global Banking & Finance Review®
Posted on December 2, 2025
1 min readLast updated: January 20, 2026
Add as preferred source on GoogleUK Black Friday online sales hit $5 billion, up 4.6% year-on-year, with top categories including electronics and apparel, according to Adobe Analytics.
LONDON, Dec 2 (Reuters) - British shoppers spent 3.8 billion pounds ($5.0 billion) online across the four days of Black Friday to Cyber Monday, up 4.6% year-on-year, according to data from Adobe Analytics published on Tuesday.
It said the top performing product categories over the four days were jewellery, video games, toys, electronics, personal care products, sporting goods and apparel.
Across all retail categories the average discount was 16.7%, with the deepest discounts on computers, televisions and apparel.
Separately on Tuesday, the British Retail Consortium, the trade group which represents the major retailers, said Black Friday deals began earlier than normal this year.
It said that with uncertainty regarding last week's tax raising budget now behind them, retailers will be hoping that consumer confidence rebounds in the Christmas trading period.
U.S. shoppers were projected to spend nearly $44 billion over the five-day period including Thanksgiving, according to Adobe.
($1 = 0.7580 pounds)
(Reporting by James Davey; Editing by Sharon Singleton)
Black Friday is the day following Thanksgiving in the United States, marking the beginning of the Christmas shopping season. Retailers offer significant discounts, leading to increased consumer spending.
Cyber Monday is the Monday following Thanksgiving, known for online shopping deals. It was created by retailers to encourage people to shop online, often featuring significant discounts.
Adobe Analytics is a data analytics tool that helps businesses understand their customers' behavior through data collection and analysis, providing insights into online sales and marketing performance.
Average discounts refer to the typical percentage reduction in price offered by retailers during sales events, such as Black Friday, which can influence consumer purchasing decisions.
Consumer confidence measures how optimistic or pessimistic consumers are regarding their expected financial situation and the overall economy, influencing their spending behavior.
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