Published by Gbaf News
Posted on September 18, 2018
4 min readLast updated: January 21, 2026
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Henrik Kjellberg, former president at Expedia, has been appointed group chief executive of the European Vacation Rentals business acquired by Platinum Equity from Wyndham Worldwide earlier this year.
Already an industry leader, the business is the largest manager of holiday rentals in Europe, operating in over 600 destinations in more than 25 countries through its local brands which include Landal Green Parks, Novasol, Cottages.com, Hoseasons, James Villa Holidays and Friendly Rentals. This appointment, with immediate effect, comes at a significant time for the company as it embarks on the next phase of its growth trajectory, which will see major investment in technology innovation.
The European Vacation Rentals business will also undergo a rebrand within the coming months to redefine the group’s identity, alongside ongoing investment in its existing consumer-facing brands.
Kjellberg has spent more than twenty years working in global positions for travel and technology brands, including serving as president of Hotwire and Expedia Group’s affiliate network (EAN), where he was responsible for Expedia Group’s global affiliate and partnership deals. Kjellberg also served as president of Expedia Asia, and was chairman of the Chinese travel company eLong Inc.
Daniel Madden, Principal and head of Portfolio Operations at Platinum Equity in Europe commented: “Amongst other areas, Henrik brings a wealth of experience in Product, Technology, Customer and Partner Service, Innovation and Distribution. As an investor we will support the organic as well as acquisitive growth ambitions of the business and we look forward to partnering with Henrik on this journey.”
Henrik Kjellberg commented: “I have always admired the success of the European Vacation Rentals business established by Wyndham Worldwide Corporation. The group and its local brands have a long-standing heritage of delivering unrivalled experiences across Europe.
“Under the new ownership, I’m looking forward to working with the leadership teams within each of the brands to capitalise on our success to date and the tremendous growth opportunities available, and to continue to deliver the kind of experiences and services our guests, homeowners and partners have come to expect from our family of brands.”
Henrik Kjellberg, former president at Expedia, has been appointed group chief executive of the European Vacation Rentals business acquired by Platinum Equity from Wyndham Worldwide earlier this year.
Already an industry leader, the business is the largest manager of holiday rentals in Europe, operating in over 600 destinations in more than 25 countries through its local brands which include Landal Green Parks, Novasol, Cottages.com, Hoseasons, James Villa Holidays and Friendly Rentals. This appointment, with immediate effect, comes at a significant time for the company as it embarks on the next phase of its growth trajectory, which will see major investment in technology innovation.
The European Vacation Rentals business will also undergo a rebrand within the coming months to redefine the group’s identity, alongside ongoing investment in its existing consumer-facing brands.
Kjellberg has spent more than twenty years working in global positions for travel and technology brands, including serving as president of Hotwire and Expedia Group’s affiliate network (EAN), where he was responsible for Expedia Group’s global affiliate and partnership deals. Kjellberg also served as president of Expedia Asia, and was chairman of the Chinese travel company eLong Inc.
Daniel Madden, Principal and head of Portfolio Operations at Platinum Equity in Europe commented: “Amongst other areas, Henrik brings a wealth of experience in Product, Technology, Customer and Partner Service, Innovation and Distribution. As an investor we will support the organic as well as acquisitive growth ambitions of the business and we look forward to partnering with Henrik on this journey.”
Henrik Kjellberg commented: “I have always admired the success of the European Vacation Rentals business established by Wyndham Worldwide Corporation. The group and its local brands have a long-standing heritage of delivering unrivalled experiences across Europe.
“Under the new ownership, I’m looking forward to working with the leadership teams within each of the brands to capitalise on our success to date and the tremendous growth opportunities available, and to continue to deliver the kind of experiences and services our guests, homeowners and partners have come to expect from our family of brands.”
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