Harvest Announces Key Executive Hires from Fortune 100 Companies

Harvest Enterprises, Inc. (Harvest or the Company), a vertically integrated cannabis company with permits and licenses in 10 U.S. states (including local approvals in Massachusetts), announced two important new executive personnel additions to further bolster its already strong leadership ranks. The Company has named Steve Gutterman to the new role of President, with responsibility for all of Harvests day-to-day operations, and Michele Trzuskowski, as Vice President and Head of Retail, with responsibility for building out a strategic retail structure to drive the Companys long-term profitability.

Mr. Gutterman has more than 20 years of business leadership experience, leading multiple high growth businesses, conducting 40 acquisitions and dispositions, and raising more than US$1.1B in capital. Prior to joining Harvest, Mr. Gutterman was the Chief Executive Officer of Mobile Accord, a market research company with a clientele including Coca-Cola, P&G, the U.S. State Department and the United Nations. Steve was also the former Executive Vice President and Chief Operating Officer of E*TRADE Bank, a US$35B federally regulated thrift, and had responsibility for overseeing E*TRADEs US$14B deposit business, US$5B retail mortgage and home equity business, and US$2B credit card business. Mr. Guttermans strong leadership experience also includes his tenure as President of MBH Enterprises Private Equity. He received his JD/MBA from Columbia University and a B.A. cum laude from Tufts University.

Ms. Trzuskowski joins Harvest as a seasoned retail executive with 30 years of successful multi-store management in both the domestic and international marketplace. The first half of her career began in corporate retail, with store, district, regional, and executive management experience within expanding national and international organizations, including as European Managing Director for Sunglass Hut International, then the largest sunglass retailer worldwide, where she had full fiscal responsibility for nine countries. Michele has had proven success in retail, start-up operations and licensed business concepts, including store-within-store, rolling out new store design and concepts roll out, strategic business planning and partnerships. She also has a solid track record for omnichannel merchandising and marketing strategies that drive sustained revenue growth.

Bringing Steve on board as President is one of our greatest coups to date, said Steve White, founder and CEO of Harvest. His years in high profile leadership roles at companies like E*TRADE and Mobile Accord give him the operational insights and executive experience. Likewise, bringing on Michele as Vice President and Head of Retail is another pivotal step in the Companys development, and I am extremely confident in her operational excellence and ability to drive sales through Harvest dispensaries across the country.

Harvest is growing, and the addition of strong leaders like Steve and Michele will allow us to keep moving forward with the knowledge that we have the operational leadership and experience necessary to execute on all of our growth plans, while maintaining the highest levels of performance and efficiency throughout the organization, said Harvest Chairman Jason Vedadi. We look forward to leveraging both of their strengths as we continue to grow the Company, aim to establish best practices in the cannabis industry, and service patients, consumers and partners.

About Harvest Enterprises, Inc.:

Harvest Enterprises, Inc. is a vertically integrated cannabis company with permits and licenses in 10 U.S. states (including local approvals in Massachusetts). Harvests industry-leading cultivation, manufacturing, retail facilities, construction, real estate and technologies are backed by experienced, in-house finance, compliance, operations, real estate, human resources, marketing and legal teams, who have a proven and trusted track record in the cannabis industry. Harvests 250+ employees and established best practices are leveraged daily to consistently drive innovation and growth. Harvest continues to broaden its operations in the most productive and strategic markets while servicing patients, consumers and the cannabis industry at large. A recognized leader in the cannabis industry, Harvest holds itself to what it believes to be the most stringent health, safety and quality standards in the industry when it comes to the growth, production and sale of cannabis medicines and products for consumers. Since Harvest was founded in 2011, the Company has donated more than $500,000 to veterans, seniors, children, patients-in-need and other charitable recipients. For more information, visit: https://www.harvestinc.com/.

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Forward-Looking Information and Statements

This press release contains certain forward-looking information within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute forward-looking statements within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Companys beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Companys control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as plans, expects or does not expect, is expected, budget, scheduled, estimates, forecasts, intends, anticipates or does not anticipate, or believes, or variations of such words and phrases or may contain statements that certain actions, events or results may, could, would, might or will be taken, will continue, will occur or will be achieved. The forward-looking information and forward-looking statements contained herein may include, but are not limited to, information concerning expectations for economic, business, and/or competitive factors.

By identifying such information and statements in this manner, the Company is alerting the reader that such information and statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such information and statements. In addition, in connection with the forward-looking information and forward-looking statements contained in this press release, the Company has made certain assumptions. Should one or more of these risks, uncertainties or other factors materialize, or should assumptions underlying the forward-looking information or statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected.

Although the Company believes that the assumptions and factors used in preparing, and the expectations contained in, the forward-looking information and statements are reasonable, undue reliance should not be placed on such information and statements, and no assurance or guarantee can be given that such forward-looking information and statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information and statements. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws. All subsequent written and oral forward- looking information and statements attributable to the Company or persons acting on its behalf is expressly qualified in its entirety by this notice.

Powerplant Strategies
Alex Howe
[email protected]