As part of a long-term strategic plan to develop its business across Europe, mobile device automation solutions specialist Pervacio has appointed Harry Hughes as Senior Vice President, European Operations.

Harry joins Pervacio from Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics, where he was Senior Director.

Harry brings more than 20 years of industry experience in production, sales, distribution, reverse logistics, supply chain and operations to his new role. During his career, he spent two years at Research in Motion (Blackberry) as Director, Distribution and through his own consultancy firm assisted clients with planning, sales strategy and personnel/team development.

Pervacio’s CEO, Sanjay Kanodia, said: “Harry is highly experienced in mobile telecommunications, with a proven track record in customer retention and relationship building. His expertise will be invaluable as we underline our capabilities in the end-to-end management of mobile devices and focus on growing our share of the European marketplace through key partnerships.”

A graduate of Edinburgh Napier University, where he gained a BSc degree in Management Studies Harry has relocated to the UK and operates out of Pervacio’s new regional development hub in Coventry. Harry’s main objective is to develop relationships with OEMs; mobile device suppliers in the retail, warehousing and government/security sectors; and insurance underwriters.

Harry’s appointment is the most recent in a series of appointments which has seen Pervacio strengthen its senior management team and is also a key part of the company’s investment strategy for Europe. Pervacio is seeking to partner with key industry stakeholders to provide expert services and help reduce their cost of operations, while also ensuring that customers throughout Europe receive the highest levels of support.

The launch of Pervacio’s UK hub in March 2016 was followed by the opening of a facility in Finland to provide program management, a call centre and certification services for clients across the Nordic region. Meanwhile, the company’s investment in India has been translated into the creative engineering of both new and existing products at its new Global Innovation Centre in Bengaluru. To improve support to clients throughout the EMEA/Asia Pacific region, Pervacio relocated its Hyderabad hub to a much larger facility employing 300 staff skilled in product development, quality assurance, product management, product engineering and sales support.