Published by Wanda Rich
Posted on April 14, 2025
Most Companies Utilizing Social Media and Influence Marketing to Boost Popularity of Hair Styling Products: Fact.MR Report
As per an updated research study published by Fact.MR, the global Hair Styling Product Marketis estimated to be worth US$ 41.22 billion in 2034 and has been forecasted to expand at 5.2% CAGR from 2024 to 2034.
Demand for hair styling products is rising steadily, with influencers and social media platforms leading the way. Leading hair styling product companies are working with influencers and celebrities to raise the popularity of their products. Celebrities are paid for their appearances in TV commercials, photo shoots for banner ads, posts on social media, and other projects. Because influencers have large following on social media, businesses tend to prefer using them for social media posts, which increases the demand and popularity of the products. Celebrities typically set the trend for hair fashion through their public appearances and regular use of new products and haircuts, owing to their vast fan following.
The North American region holds a significant market share for hair styling products due to factors such as high living standards, easier accessibility of advanced technology, and the presence of various leading product manufacturers. Western Europe accounts for a substantial market share due to several variables, including ongoing stylistic changes, easy availability of a large selection of hair care products, and more.
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Leading Players Driving Innovation in the Hair Styling Product Market:
The Key Players in the Infant Hair Styling Product Industry include Procter & Gamble; L’Oreal; Unilever plc; Shiseido Company; Amorepacific Corporation; Flora Ltd; Kao Corporation; Henkel AG & Company; Godefroy Manufacturing Company; Swallowfield plc; Shu Uemura Art of Hair; Vogue International LLC; CURLS(R), LLC; Ouai haircare; Redken; Scental Pacific; Delta Laboratories Pty Ltd.; Natrocare Laboratories; Mizani and Mielle Organics LLC; Blake Brown; Sally Beauty.
Key Takeaways from Hair Styling Product Market Study:
The global hair styling product market is projected to reach US$ 41.22 billion by the end of 2034. Sales of hair gels are evaluated to reach US$ 13.56 billion by the end of 2034.
North America is estimated to account for 23.9% share of the global market in 2024. The market in the United States is projected to reach a size of US$ 4.57 billion by 2034.
Sales of hair styling products in Japan are estimated at US$ 1.61 billion in 2024 and are projected to climb to US$ 2.8 billion by 2034-end.
Demand for hair styling products in East Asia is forecasted to increase at 5.5% CAGR through 2034.Based on end use, households are forecasted to hold 39.6% market share in 2024.
“Leading companies manufacturing hair styling products are focusing on developing technologies that will enable them to offer goods made from natural and organic components,” says a Fact.MR analyst
Hair Styling Product Industry News & Trends:
Famous figures in the fashion and entertainment sectors, Blake Lively, publicly unveiled her hair care brand, Blake Brown, in August 2024. Providing high-performance products that are intended to be used daily is a priority for this new company, which claims to provide "iconic hair every day."
The Freewill brand, which Sally Beauty unveiled in August 2024, is intended to optimize "hair cycling," or the personalized swapping out of products across several hair care categories. The beauty product distributor and reseller founded the Freewill brand in partnership with Underlining, a start-up business, to provide a customized regimen for the hair-product rotation approach.
Kao Corporation aims to expand its market share in the men's hair care sector in June 2024 by launching further high-end products that are inspired by the hair and scalp skinification trend. The company's men's grooming brand, Success, has launched Success RESIL, a range of two shampoo and conditioner products with plant-derived amino acid formulas and no silicone.
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High Popularity of Hair Gels, Particularly Among Male
Hair gels are in great demand compared to other products because of their efficient grip and adaptability, which meet a variety of hair styling needs. Because they provide a firm and durable hold, hair gels are popular for producing defined and structured hairstyles for both special occasions and daily wear. Since gels are easy to use and suit various hair types, they are popular among men, women, and younger consumers alike. As hair gels give off a polished and sleek look, their popularity is growing as a result of the increase in today's grooming standards, particularly for men.
More Valuable Insightson Offer
Fact.MR, in its new offering, presents an unbiased analysis of the hair styling product market, presenting historical demand data (2019 to 2023) and forecast statistics for 2024 to 2034.
The study divulges essential insights into the market based on product (hair gels, hair sprays, styling creams & waxes, hair mousse), gender (male, female, unisex), sales channel (wholesalers/distributors, supermarkets/hypermarkets, convenience stores, specialty stores, online stores), and end use (households, salons & spas, fashion industry), across seven major regions of the world (North America, Western Europe, Eastern Europe, East Asia, Latin America, South Asia & Pacific, and MEA).
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