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    Home > Research Reports > Growlers Market 2021 Development Status, Competition Analysis, Type and Application 2028
    Research Reports

    Growlers Market 2021 Development Status, Competition Analysis, Type and Application 2028

    Published by mark itwired

    Posted on September 7, 2021

    9 min read

    Last updated: January 21, 2026

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    Table of Contents

    • Beer Consumption Patterns Are Evolving, Dictating Demand Growth of Growlers
    • Craft Beer Trending More in Developing Economies
    • Non-glass Growlers Highly Recommended, Growler Sales to Face Challenge from Growing Popularity of Crowlers
    • Key Segments Covered in the Growlers Market
    • Global Vendor Landscape Remains Highly Fragmented in Growlers Market
    • Beer Consumption Patterns Are Evolving, Dictating Demand Growth of Growlers
    • Craft Beer Trending More in Developing Economies
    • Non-glass Growlers Highly Recommended, Growler Sales to Face Challenge from Growing Popularity of Crowlers

    Future Market Insights delivers key insights on the growlers market in its published report, titled “Global Growlers Market: Industry Analysis and Opportunity Assessment, 2018–2028.” In terms of revenue, the global growlers market is estimated to expand at a CAGR of 2.7% during the 2018-2028, owing to numerous factors, about which FMI offers thorough insights and forecasts in this report.

    Beer Consumption Patterns Are Evolving, Dictating Demand Growth of Growlers

    Top alcohol markets such as the US have been moving towards premium beer in recent years, with similar adoption in high-growth emerging markets. For instance, the penetration of premium beer brands has increased 3-4% above valued and mainstream brands, which has impacted the growlers market positively. Simultaneously, the number of independent microbreweries in the US, Germany, and other major economies is also increasing, which is another factor driving the growlers market.

    Growlers Market
Growlers

    However, markets such as Australia and other Oceanic countries, have witnessed a decline in sales of beer, mostly due to changes in consumption pattern and shift in consumer preference towards other alcoholic beverages. Despite the tough competition faced by beer from different alcoholic beverages, the rise in beer consumption in developing economies such as South Africa, Mexico, and India, is expected to drive the growth of the growlers market during the forecast period.

    Request a Complete TOC of this Report with figures:
    https://www.futuremarketinsights.com/toc/rep-gb-2648

    The primary factors driving the growth of growlers market is the changing consumer demand to experience a large variety of taste and flavors. Moreover, governments in various countries (Oregon being one of the pioneers) are promoting the use of growlers to promote safe storage of alcoholic beverages.

    Craft Beer Trending More in Developing Economies

    The beer market in emerging economies is largely taken over by the craft beer manufacturers. China is the largest market for beer by volume, accounting for a quarter of the total market share. Therefore, providing an impetus to the growlers market. The consumer trend in China and India is shifting from mass industrial beers to more refined craft beers, which propels the growlers market in the region. The demand for growlers in China and India has significantly increased over the last few years, with both, the rise of local craft breweries and the arrival of a growing number of foreign brands.

    Non-glass Growlers Highly Recommended, Growler Sales to Face Challenge from Growing Popularity of Crowlers

    FMI’s analysis suggests that developed economies tend to create short-term demand and growlers have emerged as an effective packaging solution to cater to this demand. Their reusability makes them ideal for beer packaging and also helps save packaging costs. However, the beer packaged in clear glass growlers is always probable to lose its flavor. The use of dark glass growlers, ceramic growlers, and stainless steel growlers is thus recommended for long-time storage.

    Breweries spend millions of dollars on their beer packaging lines to ensure low oxygen levels and freshness of beer for a longer period of time. However, beer goes flat within 24-28 hours of opening the growler, irrespective of the type of growler it is stored in. This may lead to a decline in growler production in the near future. Promising growth in the popularity of crowlers as a superior, more convenient alternative to growlers will reportedly hamper the sales of latter in coming years.

    Key Segments Covered in the Growlers Market

    Capacity

    • 32 Oz
    • 64 Oz
    • 128 Oz 

    Material

    • Plastic
    • Glass
    • Metal
    • Ceramic 

    Application

    • Non-Alcohol Beverages
    • Alcoholic Beverage
      • Beer
      • Wine
      • Others (Ciders, spirits etc.) 

    Sales Channel

    • Online Sales
    • Offline Sales
      • Breweries
      • Hypermarkets
      • Convenience Stores 

    Region

    • North America
      • U.S.
      • Canada 
    • Latin America
      • Brazil
      • Mexico
      • Rest of Latin America 
    • Europe
      • Germany
      • Italy
      • France
      • UK
      • Spain
      • Benelux
      • Russia
      • Rest of Europe 
    • South Asia
      • India
      • Thailand
      • Indonesia
      • Malaysia
      • Rest of South Asia 
    • East Asia
      • China
      • Japan
      • South Korea 
    • Oceania
      • Australia
      • New Zealand 
    • Middle-East
      • GCC Countries
      • Turkey
      • Northern Africa
      • South Africa
      • Rest of MEA 
    • Emerging Countries (India, Mexico and Russia)

    Global Vendor Landscape Remains Highly Fragmented in Growlers Market

    Key manufacturers in the global growlers market profiled in this report include– William Croxson & Sons Limited, DrinkTanks Corporation, Alpha Packaging Inc., Ardagh Group S.A., Klean Kanteen, Inc., Novio Packaging B.V., Berlin Packaging, LLC, MJS Packaging, Inc., Saxco International, LLC, Boelter Companies, Zenan Glass, Hydro Flask, Global Glass Solutions, GrowlersWerks, Inc., Portland Growlers Co., and ORANGE Vessel Co.

    While leading manufacturers in the growlers market are focusing on organic expansion strategies, Alpha Packaging has been one of the prominent players strategizing on growler manufacturing capacity expansion. The company has well-established eight production facilities across the US to attain large scale of production capacity and to be strategically near its core customers.

    For additional insights on the global growlers market performance through 2028, reach out to the analyst at press@futuremarketinsights.com

    The post Growlers Market 2021 Development Status, Competition Analysis, Type and Application 2028 first appeared on Market Research Blog.

    Future Market Insights delivers key insights on the growlers market in its published report, titled “Global Growlers Market: Industry Analysis and Opportunity Assessment, 2018–2028.” In terms of revenue, the global growlers market is estimated to expand at a CAGR of 2.7% during the 2018-2028, owing to numerous factors, about which FMI offers thorough insights and forecasts in this report.

    Beer Consumption Patterns Are Evolving, Dictating Demand Growth of Growlers

    Top alcohol markets such as the US have been moving towards premium beer in recent years, with similar adoption in high-growth emerging markets. For instance, the penetration of premium beer brands has increased 3-4% above valued and mainstream brands, which has impacted the growlers market positively. Simultaneously, the number of independent microbreweries in the US, Germany, and other major economies is also increasing, which is another factor driving the growlers market.

    Growlers MarketGrowlers

    However, markets such as Australia and other Oceanic countries, have witnessed a decline in sales of beer, mostly due to changes in consumption pattern and shift in consumer preference towards other alcoholic beverages. Despite the tough competition faced by beer from different alcoholic beverages, the rise in beer consumption in developing economies such as South Africa, Mexico, and India, is expected to drive the growth of the growlers market during the forecast period.

    Request a Complete TOC of this Report with figures:
    https://www.futuremarketinsights.com/toc/rep-gb-2648

    The primary factors driving the growth of growlers market is the changing consumer demand to experience a large variety of taste and flavors. Moreover, governments in various countries (Oregon being one of the pioneers) are promoting the use of growlers to promote safe storage of alcoholic beverages.

    Craft Beer Trending More in Developing Economies

    The beer market in emerging economies is largely taken over by the craft beer manufacturers. China is the largest market for beer by volume, accounting for a quarter of the total market share. Therefore, providing an impetus to the growlers market. The consumer trend in China and India is shifting from mass industrial beers to more refined craft beers, which propels the growlers market in the region. The demand for growlers in China and India has significantly increased over the last few years, with both, the rise of local craft breweries and the arrival of a growing number of foreign brands.

    Non-glass Growlers Highly Recommended, Growler Sales to Face Challenge from Growing Popularity of Crowlers

    FMI’s analysis suggests that developed economies tend to create short-term demand and growlers have emerged as an effective packaging solution to cater to this demand. Their reusability makes them ideal for beer packaging and also helps save packaging costs. However, the beer packaged in clear glass growlers is always probable to lose its flavor. The use of dark glass growlers, ceramic growlers, and stainless steel growlers is thus recommended for long-time storage.

    Breweries spend millions of dollars on their beer packaging lines to ensure low oxygen levels and freshness of beer for a longer period of time. However, beer goes flat within 24-28 hours of opening the growler, irrespective of the type of growler it is stored in. This may lead to a decline in growler production in the near future. Promising growth in the popularity of crowlers as a superior, more convenient alternative to growlers will reportedly hamper the sales of latter in coming years.

    Key Segments Covered in the Growlers Market

    Capacity

    • 32 Oz
    • 64 Oz
    • 128 Oz 

    Material

    • Plastic
    • Glass
    • Metal
    • Ceramic 

    Application

    • Non-Alcohol Beverages
    • Alcoholic Beverage
      • Beer
      • Wine
      • Others (Ciders, spirits etc.) 

    Sales Channel

    • Online Sales
    • Offline Sales
      • Breweries
      • Hypermarkets
      • Convenience Stores 

    Region

    • North America
      • U.S.
      • Canada 
    • Latin America
      • Brazil
      • Mexico
      • Rest of Latin America 
    • Europe
      • Germany
      • Italy
      • France
      • UK
      • Spain
      • Benelux
      • Russia
      • Rest of Europe 
    • South Asia
      • India
      • Thailand
      • Indonesia
      • Malaysia
      • Rest of South Asia 
    • East Asia
      • China
      • Japan
      • South Korea 
    • Oceania
      • Australia
      • New Zealand 
    • Middle-East
      • GCC Countries
      • Turkey
      • Northern Africa
      • South Africa
      • Rest of MEA 
    • Emerging Countries (India, Mexico and Russia)

    Global Vendor Landscape Remains Highly Fragmented in Growlers Market

    Key manufacturers in the global growlers market profiled in this report include– William Croxson & Sons Limited, DrinkTanks Corporation, Alpha Packaging Inc., Ardagh Group S.A., Klean Kanteen, Inc., Novio Packaging B.V., Berlin Packaging, LLC, MJS Packaging, Inc., Saxco International, LLC, Boelter Companies, Zenan Glass, Hydro Flask, Global Glass Solutions, GrowlersWerks, Inc., Portland Growlers Co., and ORANGE Vessel Co.

    While leading manufacturers in the growlers market are focusing on organic expansion strategies, Alpha Packaging has been one of the prominent players strategizing on growler manufacturing capacity expansion. The company has well-established eight production facilities across the US to attain large scale of production capacity and to be strategically near its core customers.

    For additional insights on the global growlers market performance through 2028, reach out to the analyst at press@futuremarketinsights.com

    The post Growlers Market 2021 Development Status, Competition Analysis, Type and Application 2028 first appeared on Market Research Blog.

  • Key Segments Covered in the Growlers Market
  • Global Vendor Landscape Remains Highly Fragmented in Growlers Market
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