Good Culture Will Expand Reach and Breathe New Life into Cottage Cheese Industry with CAVU and 301 INC Partnership

good culture™, an Irvine, California-based company that is disrupting the cottage cheese space, announced today that it has closed a $2.1 million strategic financing round with lead investments from CAVU venture partners, and 301 INC, General Mills’ new business development and venture unit.

Clayton Christopher, founder of Sweat Leaf Tea and now co-founder of CAVU venture partners said: “We are excited to announce our newest partnership with good culture and look forward to developing and bringing such an innovative brand to millions of consumers.”

“We are thrilled to partner with good culture,” added John Haugen, Vice President and General Manager of 301 INC. “Their mission and vision, coupled with General Mills’ extensive resources, will give good culture tremendous opportunity to grow this remarkable, on-trend offering to meet the increasing consumer interest in nutrient dense, high protein snacks.”

“We are so excited to partner with CAVU and General Mills and look forward to making good culture a household name,” said Jesse Merrill, good culture co-founder and CEO. “Cottage cheese needs a comeback, and good culture is now well-poised to make that a reality.”

On a mission to bring culinary elegance and positive social impact to the dairy industry, good culture is shaking things up. good culture offers organic savory and sweet cottage cheese varieties, including Strawberry Chia, Blueberry Açaí Chia, Sundried Tomato, Kalamata Olive, and Classic, all sold in convenient 5.3 ounce fully-recyclable packs that provide an on-the-go experience for good food lovers. good culture is available in Whole Foods Market, Sprouts, and other finer grocers nationwide.