The gluten-free products market is set to reach $7.5 billion by 2027, driven by rising celiac disease cases and increased demand in Europe.
Gluten-free Products Market by Type and Distribution Channel: Opportunity Analysis and Industry Forecast, 2020–2027,” The global gluten-free products market is expected to reach $7.5 billion by 2027 at a CAGR of 7.2% from 2020 to 2027. Increase in number of celiac disease and gluten intolerance patients is expected to fuel the gluten-free products market growth in the coming years. Moreover, surge in demand from millennial, improvement in marketing activities, and enhancement of distribution channels also support the growth of the gluten-free food market. The impact of these drivers is expected to increase significantly due to increase in investments by small and medium sized food manufacturing companies. Europe held the leading position in the global market in 2019 and is expected to maintain its dominance in the future.
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The global gluten-free products consumption has been on the rise marking a positive trend on bakery and ready meals global trend, which is attributable to the rise in awareness about various health benefits associated with the consumption of gluten-free products. North America and Europe has witnessed higher concentration of gluten-free food products consumption.
Increase in incidences of celiac disease and gluten intolerance, rise in demand from millennial, surge in marketing activities, improvement in distribution channels, and upswing in the number of health conscious as well as beauty conscious consumers fuel the growth of the global gluten-free products market. On the other hand, misconception about gluten-free diet and high pricing of gluten-free products impede the growth to certain extent. However, increase in investments by several manufacturing companies is expected to create multiple opportunities in the near future.
COVID-19 scenario-
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Based on type, the gluten-free bakery products contributed to nearly three-fifths of the global gluten-free products market share in 2019, and is expected to lead the trail by the end of 2027. Increase in demand from celiac patients who want to enjoy bakery products such as cakes, rolls buns, and pizzas boosts the segment growth. The gluten-free baby food segment, on the other hand, would portray the fastest CAGR of 10.5% throughout the forecast period. Babies with celiac disease and gluten intolerance can exhibit symptoms such as inactivity in physical growth, skin rash, and foul-smelling stools. This factor has propelled the growth of the segment.
On the basis of distribution channel, the convenience stores segment is dominating the market, which accounts for 42% of the share in global gluten-free products market in 2019 and is expected to retain its dominance throughout the forecast period. Convenience stores are most preferred for purchasing the gluten-free products in bulk volumes. Hence, significant presence of chained and independent convenience stores in the developed countries and rise in penetration of specialty stores in developing countries lead to higher share in the market. Due to the hectic schedule and surge in inclination of the consumer toward convenient lifestyle, they prefer purchasing the gluten-free products through drugstores & pharmacies channels, which also provides online delivery. This is anticipated to boost the growth of the drugstores & pharmacies segment in the global gluten-free products market for the period under consideration.
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Based on region, Europe generated the highest share in 2019, holding nearly half of the global gluten-free products market. This is due to increase in demand from millennial and surge in the efforts of several ventures to launch new gluten-free products in Europe. Simultaneously, North America would register the fastest CAGR of 9.5% by 2027. This is attributed to rise in number of health-conscious and fitness enthusiasts in the region.
Leading market players analyzed in the research include ConAgra food Inc., General Mills, Inc., Hain Celestial Group, Inc., The Kraft Heinz Company, Kellogg Company, Mondelez International Inc., Freedom Foods Group Limited, Quinoa Corporation, Koninklijke Wessanen N.V., and Valeo Foods Group Limited.
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The article discusses the growth of the gluten-free products market, projected to reach $7.5 billion by 2027.
COVID-19 has increased demand for gluten-free products as consumers focus on healthier food options.
Europe held the leading position in the global gluten-free products market in 2019.
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