Published by Wanda Rich
Posted on March 23, 2025
Increasing Demand for Gluten-free and High Nutrient-rich Content Products to Benefit Manufacturers of Pasta and Couscous: Fact.MR Report
Revenue from the global Pasta & Couscous Marketis projected to reach US$ 25.62 billion in 2024, as revealed in a newly published industry analysis by Fact.MR, a market research and competitive intelligence provider. The market has been forecasted to expand at a CAGR of 3.6% from 2024 to 2034.
Increasing demand for high-protein content and gluten-free pasta is being seen in many parts of the world, which is generating remunerative opportunities for manufacturers of pasta and couscous. Changing lifestyles and significant changes in food consumption patterns are pushing the demand for convenient food products. Moreover, the easy availability of raw materials such as barley, wheat, maize, rice, and others required for producing pasta and couscous is resulting in their increased sales and consumption.
Growing preference for couscous is attributed to its increased consumption as a healthy ingredient due to its antioxidant properties, which are believed to help fight inflammation in the body and control cholesterol levels. North America will remain in pole position as far as regional market shares are concerned, with East Asia not too far behind.
Pasta and Couscous Industry News & Trends:
To reach a wider audience, major competitors in the pasta and couscous sector are making significant investments in creating pasta and couscous made with natural ingredients.
One of the top producers of couscous in North America is U.S. Durum Products Ltd. The company provides a large selection of couscous in cutting-edge packaging options.
True.In this recently released market analysis, MR offers comprehensive data regarding the pricing points of major pasta and couscous producers located worldwide, sales growth, production capacity, and potential technical advancements.
Key Takeaway from Pasta and Couscous Market Study
Global sales of pasta and couscous are projected to reach US$ 36.49 billion by the end of 2034. Worldwide demand for couscous is forecasted to increase at a CAGR of 3.5% and reach a market value of US$ 19.26 billion by 2034.
North America is approximated to account for a share of 24.3% of the global market by 2034-end. Fresh/chilled pasta and couscous are forecasted to account for 45.6% share of global market revenue by the end of 2034.
Sales of pasta and couscous in South Korea are analyzed to rise at 4.3% CAGR from 2024 to 2034. The market in Japan is projected to expand at a CAGR of 4.1% through 2034.
“Investing in producing more nutritious and distinctive flavored pasta and couscous will be a path that companies can take going ahead to bolster their market position,”says Fact.MR analyst.
Rising Preference for Fresh/Chilled Pasta and Couscous for Their Soft Texture and Authentic Experience
Worldwide demand for fresh/chilled pasta and couscous is forecasted to accelerate at 4.1% CAGR and reach a market worth of US$ 16.64 billion by 2034. Growing preference for this kind of pasta is attributed to the convenience aspect of its consumption. It can be stored for a longer duration and its softer texture makes it a popular choice among end users who are looking to get an authentic dining experience.
Key Market Players:
Some of the leading manufacturers of pasta and couscous are Hain Celestial Group Inc., Pastificio Antonio Pallante S.R.L., Valeo Foods Group Limited, Pasta Foods Ltd., Ebro Foods S.A., Nestle S.A., ITC Foods Limited, Weikfield Foods Pvt. Ltd., US Durum Products Ltd., and Valeo Foods Group Limited.
More Valuable Insightson Offer:
Fact.MR, in its new offering, presents an unbiased analysis of the pasta and couscous market, presenting historical demand data (2019 to 2023) and forecast statistics for the period (2024 to 2034).
The study divulges essential insights into the market based on product type (pasta [ravioli, macaroni, angel hair, spaghetti, fusilli, farfalle, penne, others], couscous [traditional, whole grain]), form (dried, fresh/chilled, others), raw material (100% durum wheat semolina, mix [durum wheat semolina & wheat], 100% wheat, 100% barley, 100% maize, 100% rice, multigrain, others), and distribution channel (supermarkets/hypermarkets, convenience stores, online channels, unorganized small stores, others), across seven major regions of the world (North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, and MEA).
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