What is the main topic?

The article discusses the growth of the global influencer marketing platform market.

Why is North America leading?

North America's dominance is due to high Instagram user numbers and major key players' presence.

What drives market growth?

Increased social media engagement and internet users drive the market growth.

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Home > Research Reports > Global Influencer Marketing Platform Market is Bolstering Rapidly with Swift Increase in Number of Internet Users and Growing Engagement on Different Social Media Platforms

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Global Influencer Marketing Platform Market is Bolstering Rapidly with Swift Increase in Number of Internet Users and Growing Engagement on Different Social Media Platforms

Published by Coherent Market Insights

Posted on September 22, 2021

4 min read

Last updated: February 3, 2026

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Influencer Marketing Platform Market Grows with Social Media

United States/WA: The global influencer marketing platform market was valued at US$ 5.4 Bn in 2019 and is expected to reach US$ 33.3 Bn by 2027 at a CAGR of 31.9% between 2020 and 2027.

Report Pages:[135 Pages]

Major Key Companies Involving in Influencering Platform Market:
IZEA, HYPR-DRIVE Ltd., Traackr, Launchmetrics, JuliusWorks, Inc., KLEAR, Upfluence, AspireIQ, Mavrck, Lumanu Inc., LINQIA, INC, InfluencerDB, ONALYTICA, Lefty, Social Beat, and Grapevine.

The fashion industry is one of the largest adopters of virtual influencers in the marketing advertising campaign. For instance, in March 2016, IZEA, a U.S.-based influencer marketing platform, launched a virtual reality influencer network. The new network enables creators to produce virtual reality content for brands that allow marketer to take their marketing campaign and influencer to the next level.

Influencer marketing platforms are online solutions that are specially designed to help brands with their influencer marketing campaigns. Influencer marketing platforms help to create a good brand image among people and also help brands to reach their target audiences. Influencer marketing is one of the latest forms of marketing that helps brands to increase their sales. Influencer marketing platform helps influencers to monetize their social media channel and brands in order to reach their potential customers or increase customer engagement with their older customers. These marketing platforms are used in various applications such as analytics and reporting, influencer relationship management, campaign management, fraud detection, etc. These factors are expected to drive the market growth during the forecast period.

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Key Trends and Analysis of the Global Influencer Marketing Platform Market:

North America held a dominant position in the global influencer marketing platform market in 2019 and is expected to retain its dominance throughout the forecast period. This is attributed to rising ad-blockers by marketers to reach target audiences and increasing adoption of influencer marketing platforms. Moreover, increasing number of Instagram users and presence of major key players in the U.S, and Canada have increased the demand for influencer marketing platforms. For instance, the U.S. is the country with the highest number of Instagram users i.e. 130 million followed by India i.e. 80 million, and Brazil i.e. 77 million.
Asia Pacific is expected to show significant growth over the forecast period, owing to increasing budgets for marketing strategies. The increasing adoption of social media platform helps retailers to promote their products through digital marketing strategies such as content marketing and influencer marketing platforms.
Among applications, campaign management segment held dominant position in the market in 2019 and is expected to retain its dominance during the forecast period. Campaign management is one of the most important solutions offered by influencer marketing platforms to various brands. This solution provides various features such as ability to store campaign records and allow brands to assess their performance in order to ensure that campaign has increased brand value among the target audience or not.

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In the end, Our business offerings show the latest and the most reliable information crucial for businesses to strengthen a competitive edge. The report then emphasizes on market driving factors, opportunities regulating the market growth, as well as emerging opportunities, potential technical advancements of the Influencering Platform Market.

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Global Influencer Marketing Platform Market is Bolstering Rapidly with Swift Increase in Number of Internet Users and Growing Engagement on Different Social Media Platforms

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Influencer Marketing Platform Market Grows with Social Media

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