The global grass-fed beef market is expected to post a CAGR of over 5% during the period 2018-2022, according to the latest market research report by Technavio.
A key factor driving the growth of the market is the launch of new products, which is leading to an increase in consumption of grass-fed beef. Successful product launches aid the growth of the players and the market by increasing the revenue flow of the company and expanding its customer base. They also help the players gain higher market shares and offer them a competitive edge over their competition. For instance, in 2018, GreenSpace Brands launched a new brand of meat snacks under the brand Meatbar. The new product lineup includes three flavors such as Sriracha, Sweet&Savoury, and Original. Sriracha features grass-fed beef, and cranberries, and pumpkin seeds, while Original features grass-fed beef and assorted spices.
This market research report on the global grass-fed beef market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the introduction of new packaging as one of the key emerging trends in the global grass-fed beef market:
Global grass-fed beef market: Introduction of new packaging
The introduction of new packaging for grass-fed beef products can influence the growth of the market during the forecast period. Attractive packaging and designs will garner the attention of the consumers and increase product visibility. Hence, players are introducing new packaging designs for their products. In April 2017, a Chicago-based company that specializes in premium grass-fed beef, called PRE Brands, introduced a new packaging design that offers shoppers a 360-degree view of the products. The new packaging was an easy-open vacuum pack attached to a paperboard backer.
Important factors such as clean labeling and health benefits associated with grass-fed beef are driving the growth of the global grass-fed beef market along with new packaging innovations, says a senior analyst at Technavio for research on food.
Global grass-fed beef market: Segmentation analysis
This market research report segments the global grass-fed beef market by product (fresh grass-fed beef and processed grass-fed beef) and geographical regions (APAC, EMEA, and the Americas).
The EMEA led the market in 2017 with a market share close to 46%, followed by the Americas and APAC region respectively. However, during the forecast period, the APAC region is expected to show the highest incremental growth.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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