Published by Wanda Rich
Posted on April 2, 2025
Frozen French Fries Gaining Immense Popularity among India’s Younger Section of the Population, States Fact.MR
According to a new study by Fact.MR, frozen French fries Market are estimated to reach US$ 1.34 billion in 2024 and further rise at a CAGR of 5.3% during the forecast period of (2024 to 2034).
Convenience and health-conscious choices are playing a huge factor as far as French fries are concerned in India. With the rising demand for quick and easy meal solutions, more consumers are looking for varied flavors and diverse food product offerings. Health-conscious trends drive the demand for cleaner labels, organic ingredients, and reduced additives. Local and regional preferences also influence the market, with consumers seeking frozen French fries that align with their cultural tastes.
The young population aged between 18 to 35 years in India is increasingly influencing consumer trends. Numbering over 500 million, they have greater exposure to globalization and Western cuisines through online media and travel. Frozen snacks catering to on-the-go lifestyles appeal to this tech-savvy cohort. Whether socializing at pubs and cafes or ordering in, convenient packaged foods are witnessing high demand in the country. At home too, they prefer easy-to-cook frozen ingredients over elaborate meals, which is where frozen French fries come in as an attractive option.
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Key Takeaways from the Market Study:
“Frozen French fries in classic salted flavor account for around three-fourths share of overall product sales,” says a Fact.MR analyst.
Market Development
Leading manufacturers of frozen French fries are collaborating with major Indian retail chains such as Big Bazaar, Reliance Fresh, and Spencer's. This is helping them expand their reach and market share in the frozen food industry in the country. Also, companies are expanding their reach to other unexplored regions and potentially internationally, as there is high growth potential in the frozen food and frozen French fries markets.
Rising Popularity of Potato Snacks Fueling Frozen French Fries Sales
Potatoes offer numerous health benefits, including better blood sugar control, reduced heart risks, and improved immunity. The rapid expansion of supermarkets and convenience stores has made ready-to-eat foods more accessible, significantly boosting frozen French fries sales.
The growing presence of fast-food chains such as Domino’s, Burger King, Subway, Wendy’s, and McDonald’s in emerging economies is further propelling market growth. Additionally, rapid urbanization, higher living standards, and increasing disposable incomes are driving demand for convenient meal options among the working middle class.
With a longer shelf life and a taste comparable to fresh potatoes, frozen French fries continue to be a preferred choice for consumers with busy lifestyles.
Growing Preference for Western Cuisine Among Younger Consumers
The global youth population is on the rise, and with it comes a growing preference for Western-style cuisine. This shift is contributing to the rapid expansion of fast-food restaurant chains worldwide.
Young consumers, particularly in developing economies, are increasingly drawn to popular Western snacks like wedges and French fries. As lifestyles continue to evolve, this trend is expected to drive significant growth in the demand for frozen French fries in the years ahead.
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Key Market Players:
More Valuable Insights on Offer
Fact.MR, in its new offering, presents an unbiased analysis of the India frozen French fries market, presenting historical data for 2019 to 2023 and forecast statistics for 2024 to 2034.
The study reveals essential insights based on potato type (sweet potatoes, potatoes), cut type (crinkle cut, straight cut, waffle cut, wedges, tater tots, others), flavor (classic salted, spice coated), and sales channel (B2B, B2C), across key regions of the country (Northern India, North Eastern India, Western India, Eastern India, Southern India, and Central India).
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