The global digital label printing solutions market is expected to post a CAGR of close to 6% during the period 2018-2022, according to the latest market research report by Technavio.
A key factor driving the growth of the market is advantages associated with digital label printing. Digital label printing has become a major label printing technology over the years. The use of digital label printing allows printing companies to eliminate the need for expensive printing plates. Hence, the operations of such companies are simplified, and producing small runs is less expensive. Digital label printing allows operators to alter label designs without the need for new printing plates. The data for digital label printing being in digital form eliminates the need for more resources to produce different versions of the same label. Digital printing offers high resolution, even for tiny details and small print. It also provides good clarity and crisp labels with photographic quality. Thus, with various advantages such as these, the market is expected to show a positive outlook during the forecast period.
This market research report on the global digital label printing solutions market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the rise of interactive kiosks for the physically challenged population as one of the key emerging trends in the global digital label printing solutions market:
Global digital label printing solutions market: popularity of flexo-digital hybrid label printing solutions
Digital label printing is evolving, and hybrid solutions are expected to become a significant part of the future of digital label printing. The combination of flexography and innovative digital technologies has enabled label printers to choose how to run their operations. Printing companies can either run a flexography or digital combination of the two working together in hybrid mode. The use of hybrid solutions offers benefits of both the flexography and digital technologies. The ability of flexography to add primers, metallics, spot colors, and cold foils and the efficiency of digital technology such as the ability to run multiple versions and colors in a single pass are combined in such solutions. Also, flexo-digital hybrid label printing solutions allow printing companies to improve the quality of printing as well as productivity.
Increasing adoption of digital label printing solutions by end-users and development of new products are two major factors that are boosting the growth of the global digital label printing solutions market, says a senior analyst at Technavio for research on IT professional services.
Global digital label printing solutions market: Segmentation analysis
This market research report segments the global digital label printing solutions market by product (short-run digital label printing solutions and large-format digital label printing solutions), by application (retail, FMCG, chemicals) and geographical regions (APAC, EMEA, and the Americas).
The Americas led the market in 2017 with a market share of over 41%, followed by APAC and EMEA respectively. However, during the forecast period, the APAC region is expected to show the highest incremental growth followed by the EMEA region.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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