Younger Millennials Consume Content Across All Formats Equally
Younger Millennials Consume Content Across All Formats Equally
London, UK – July 13, 2023 – InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over other content types. Younger Millennials (ages 25-34) engage in all content consumption equally.
InMobi’s survey, which includes responses from more than 1,000 US consumers, demonstrates that expectations of engaging content will likely continue to shift as these generations continue to age. The findings include:
“The clear generational divide shows how the content vehicle of the time creates lasting habits and familiarity. To win over Gen Z as they come into purchasing power and boardroom and political influence, UGC will be the critical lever across the content ecosystem. You can see this with the NFL’s Sunday Ticket deal with YouTube that starts this year as they move away from a long-standing partnership with Dish TV to court Gen Z fans to the sport,” says Justin Sparks, Director of Vertical Strategy, North America at InMobi.
InMobi Insights, Powered by Pulse conducts survey-based research to validate and uncover trends for brand and agency clients. For more information on InMobi Pulse, visit: https://www.inmobi.com/pulse.
About InMobi
InMobi is a leading provider of content, monetisation, and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London, and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.
User-generated content (UGC) refers to any form of content, such as videos, blogs, and posts, created by users of a platform rather than by the platform itself.
Streaming services allow users to watch or listen to content online without downloading it. Examples include Netflix, Hulu, and Spotify.
Content consumption refers to the ways in which individuals engage with various forms of media, such as videos, articles, and podcasts.
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